Social Desire

Are you looking to increase traffic to your Website?… Add a Blog!!

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If you have an established Website, but are wondering how to increase traffic to your site without spending a lot of cash, my answer for you is to add a Blog.

Here are 5 Reasons why adding a Blog to an Established Website can increase traffic and Sales.

• Updated Content
  • If you update the content of your website frequently it will keep the Search Engines coming back to your site to spider it. Adding a Blog to your already established website is a great way to do this. Adding a fresh post to your blog no less than weekly will do the trick.
  • Viewers love fresh content. If your viewers keep checking on your website and it hasn’t changed since their last visit they might stop coming back to you. Add fresh content and your viewers will come back to your site to keep up to date.

• RSS Feeds –A RSS feed is a way to notify your blog subscribers of any updates to your blog. There are 100’s of RSS Feed Directories on the Web. Make sure to submit your Blog to these Feed Directories, so that readers interested in your Blog’s topic can easily subscribe. Every time you update your Blog your subscribers will be informed and they will come to your site to check it out.
  
  
• Links
  • Use your Blog to link to your Website’s internal pages. Simply, referring to your Website’s pages and products in your Blog posts will add internal links to your Website. The more links you have coming into your Website the higher you will appear in the search engines.
  • Consistent posts that are well written will bring on links from other blogs and websites linking to your posts. I already mentioned how wonderful links are for bringing you higher in the search engines, but having your link on other blogs that are related to your blog’s topic also brings viewers to your blog that are already interested in your field’s topic. Each reader that comes into your blog is another possible subscriber and/or sale.
    
    
• Be an Expert - A Blog can help establish you as a known expert in your field. Writing professional and consistent posts about a given topic will keep readers coming back to you to get the answers they are looking for.
  
  
• Blog Comments - Comment sections on Blogs opens up the communication between you and the readers. Due to the fact that your readers can make comments on your Blog and you can respond to these comments makes your business appear more approachable and personal. Comments from you and other readers keeps your customers/readers coming back to check on the comments to see what is being said.

Look for a post coming shortly on how easy it is to add a Blog to your Established Website.

Technorati Tags:increase traffic, website, blogging, web 2.0

Posted in Blogging, Social Media, Web 2.0, Web 2.0 Basics, Websites | 8 Comments »

Will You Still Love me if I’m Not on the First Page?

A Sphinn Fairy Tale

Once upon a time, in a Wonderful Land named Sphinn there was a very knowledgeable Sphinner. He was a top Sphinner and he was looked up to by many. He knew a great Blog Post when he saw one and when he would find such a post he would Sphinn it so that it got the credit it deserved. When he touched something it turned to Gold in the Land of Sphinn.

One day, a very naive blogger came through the Land of Sphinn. She thought it seemed like a great Land and decided she would try to make a place for herself at Sphinn.

Through her first days at Sphinn the Naive Sphinner sphunn many posts. Some of these posts did well, but most did not. She began meeting many wonderful and brilliant people at Sphinn. Over time she learned more and more about what made a post hot. She worked her way up the Network to the First Page of Hot Sphinners.

The Knowledgeable Sphinner saw something in the Naive Sphinner. He offered her many tips and suggestions. He also took the time to introduce her to other Top Sphinners. Her life at Sphinn was a Good one.

Then one day a thought entered her head, "What if I no longer was on the 1st page of Hot Sphinners? Will I then be forgotten??!!"

She tried to push this thought from her head, but she couldn’t shake the thought. The Naive Sphinner was determined to not let this happen. She began keeping up a crazy pace of reading Blog Posts and submitting the best of the best to Sphinn. If she couldn’t find any posts worthy of Sphinning she kept looking until she found one. She kept up this crazy schedule despite her many other duties.

This pace was exhausting for the Naive Sphinner. Not only did her work suffer, but her family suffered as well. This couldn’t continue… something had to change!! The pressure to remain on the 1st page of Hot Sphinners was getting the best of her.

One day the Naive Sphinner approached the Knowledgeable Sphinner. She asked him bluntly, "Will you still love me if I’m not on the first page?!"

Her question surprised him. He sat down for a moment to think about the Naive Sphinner’s question. After all, she deserved the perfect answer. He paused for a long moment.

His moment’s pause seemed like an eternity to the Naive Sphinner. While she waited for his answer faces flashed before her eyes. But, not just any faces. These were the avatars of other fellow Top Sphinners. Top Sphinners she admired and looked up to. Faces that she would miss terribly if she no longer shared a spot with them on the 1st page.

Finally, he looked at her, grabbed her hand in his, and smiled, "I’ll sill love ya, Baby!!"

The Naive Sphinner smiled at the Knowledgeable Sphinner…. that was the answer she was hoping for. She still Sphunn wonderful posts as she came across them during her daily travels through her feed reader. But, the pressure was released….. the pressure of having to find as many as she could to remain on the 1st page of the Network of Hot Sphinners. For, she would be loved and not forgotten no matter what page of the Network of Sphinners she lived on.

And, the Naive Sphinner sphunn happily ever after.

The End

Posted in Blogging, Social Media, Social Networking | 13 Comments »

Difference Between a Website and Blog

I became a Webmaster in 2001. For nearly 7 years I have been designing and maintaining websites quite successfully. In 2006 I started reading about Blogs all over the Internet. I was aware that they were obviously some kind of website, but I didn’t understand what made Bogs different from Websites. I have always had a huge fear of something new coming along and eliminating my websites or at least pushing my websites far enough down the serps to make my Websites unfound by potential viewers. I went on a mission to find out what exactly Blogs were. So, for those of you unaware as to the difference between a Traditional Website and a Blog…. this post is for you.

Difference Between a Website and a Blog

Technorati Tags:blogs, websites, blogging, web 2.0

Posted in Blogging, Social Media, Web 2.0, Web 2.0 Basics, Websites | 3 Comments »

No, Google…. I won’t move to Web 2.0!!

I still remember the day my Mother told me that we were moving from the town I grew up in to a larger city nearby. I was in the middle of 9th grade in a small town and the move meant me attending a very large High School in much larger city.

“Oh, Mom…. How could you do this to Me!! You’re ruining my life…. I hate you!! I don’t want to move to the big city school. I’m happy here …. All my friends are here.”

The feelings I was having the day my mother told me we were moving to a bigger city was the same feelings that I had when I realized that if I didn’t move out of the comfort zone of traditional websites to Web 2.0 I would continue dropping in Google. I had been on the top of the serps for many key phrases and I was beginning to drop. It was at this point that I realized that if I didn’t make a change that I would continue dropping in Google.

“Oh Mom, Google…. How could you do this to Me!! You’re ruining my life…. I hate you!! I don’t want to move to a big city school web 2.0! I’m happy here with traditional websites. And, all my friends are here.

As, I did with my mother I did the same with the thought of moving to Web 2.0. I fought it every step of the way. I wasn’t happy and I clearly made it known. Traditional Websites was all I knew for the past 7 years…. All my friends were there. I didn’t know anybody in Web 2.0. I didn’t know anything about Blogging and Social Networking Sites. Web 2.0 had become the new school I was starting and I was scared to death.

I realized that if I didn’t make the move to Web 2.0 my websites would continue to fall in Google’s search engine rankings and I couldn’t accept that. I had no choice I had to move to Web 2.0. I had to meet all new people in the community and hoped that I could fit in.

Just as I have long since forgiven my mother for “ruining my life” I have also since forgiven Google. Both worked out for the best and I’m happier for it.

Technorati Tags:web 2.0, social media, websites, google

Posted in Blogging, Social Media, Social Networking, Web 2.0 | 1 Comment »

IMNY Charity Party - Oh, What a Night!!

I attended the Internet Marketers of New York Charity Party on Monday night and it has got to be chalked up to one of the top experiences in my Professional Career so far. I got to meet many bloggers and Social Media Icons that I have admired for some time. These are the people that I have been Stumbling and Sphinning for the past few months. Up to this point the face I could put to their brilliants posts were the Avatars that I have seen on Sphinn and StumbleUpon.

I was lucky enough to meet up with Marty Weintraub of AimClearBlog. He is a top Sphinner and was sweet enough to take the time to introduce me to some of the most brilliant Bloggers writing about SEO and Social Media. I feel honored to have gotten to know Marty and I can’t thank him enough for making this evening more special that I could have ever imagined.

This Charity Party was sponsored by Best of the Web. I got to meet Brian Prince, CEO of Best of the Web. Brian puts on a great party. He is so funny and down to earth and it was truly a pleasure to meet him.

Danny Sullivan of Search Engine Land & Sphinn was also there. Danny was probably the person I looked forward to meeting the most and meeting him was even better than I could have imagined. He was in town for SMX Social Media that was beginning the next day…. I have got to get to one of his conferences!!

Chris Winfield, a top Sphinner and President of 10e20, attended the Bash and he is nothing short of amazing. He took the time to chat with me and I can sense that he loves what he does by the excitement in his smile and eyes.

Brian Wallace is not only a top Sphinner, but an amazing Blogger as well. I spent much of the evening chatting with Brian and it was certainly a pleasure.

Tamar Weinberg, one of the women bloggers that I look up to the most, was amazing. I got to speak with Tamar a bit and made sure to let her know how much I admire her writing. She is absolutely a brilliant writer, but I also applaud her for speaking her mind through her posts. From women everywhere, Tamar….. Thank you!!

There were so many others…. Matthew Currier, Brent Csutoras, Li Evans, Kim Krause Berg, Rebecca Kelley, Kevin Heisler, Neil Patel, Sara Holoubek, Jason Falls, Michael Demby, Charlene Jaszewski. There are probably others that I am not mentioning, but these are all the business cards that I collected. So, if I forgot to mention you…. please accept my apologies.

A special Thank you to Marty for letting me use the wonderful pictures he took at the party.

Technorati Tags:imny charity party, social media, social media conferences

Posted in Conferences, Parties, Social Media, Social Media Marketing, Social Networking | 22 Comments »

New York Here I Come!!

I am off to New York later today for the Internet Marketers of New York Charity Party. This Charity Party is to raise money to help the Leukemia and Lymphoma Society fight cancer.

This Charity Party is being sponsored by Best of the Web. And, since the SMX Social Media Expo is being held in New York City the following day many SEOers will be at this Charity Bash.

There are so many people I am hoping to meet. For the past couple of months I have been Networking with so many of these people that will be at this Charity Party and now I will get to talk with them in person. I am so excited.

When I get back into town later this week I will be writing about the Internet Marketers of New York Charity Party and everyone I met while I was there. I am hoping that this Party will be the next leg of my journey down the path of Social Media. I am looking forward to everywhere this journey will lead me…. join me, won’t you?

Posted in Social Media, Social Networking | 2 Comments »

Social Desire and my Love for Social Media

Welcome to Social Desire.

I have been so excited to start this Blog. For the past couple of months I have been enjoying myself so much in the Web 2.0 World. I have been Social Networking my ass off and loving it.

Social Media is a combination of things…. blogging, video blogs (vlogs), instant messaging and social networking to name a few. Social Media and everything that it entails has been an amazing experience for me.

You see, I have been a Webmaster for years. I design my own websites and run them myself. I love doing it and I have always have. However, now that I started Social Networking with others I couldn’t imagine going back to running my websites the way I use to. The Web World has evolved into Something called Web 2.0 and I would never want to go back to Web 1.0.

Web 2.0 is what some call the Second Generation of the Web. Web 2.0 includes all of Social Media such as Blogs, Wiki’s and Social Networking. Social Media is a way to interact with other users on the Web. I love it and I would never go back to how the Web use to be…. I just couldn’t have it.

In my Social Media Blog I will offer you up-to-date information on everything related to Social Media and Web 2.0. Please subscribe to Social Desire’s feed, so that you can stay informed of our updates.

Posted in Social Media, Social Media Marketing, Social Networking, Web 2.0 | 2 Comments »