No, Google…. I won’t move to Web 2.0!!

Written on October 19, 2007 – 12:58 pm | by Shana Albert |

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I still remember the day my Mother told me that we were moving from the town I grew up in to a larger city nearby. I was in the middle of 9th grade in a small town and the move meant me attending a very large High School in much larger city.

“Oh, Mom…. How could you do this to Me!! You’re ruining my life…. I hate you!! I don’t want to move to the big city school. I’m happy here …. All my friends are here.”

The feelings I was having the day my mother told me we were moving to a bigger city was the same feelings that I had when I realized that if I didn’t move out of the comfort zone of traditional websites to Web 2.0 I would continue dropping in Google. I had been on the top of the serps for many key phrases and I was beginning to drop. It was at this point that I realized that if I didn’t make a change that I would continue dropping in Google.

“Oh Mom, Google…. How could you do this to Me!! You’re ruining my life…. I hate you!! I don’t want to move to a big city school web 2.0! I’m happy here with traditional websites. And, all my friends are here.

As, I did with my mother I did the same with the thought of moving to Web 2.0. I fought it every step of the way. I wasn’t happy and I clearly made it known. Traditional Websites was all I knew for the past 7 years…. All my friends were there. I didn’t know anybody in Web 2.0. I didn’t know anything about Blogging and Social Networking Sites. Web 2.0 had become the new school I was starting and I was scared to death.

I realized that if I didn’t make the move to Web 2.0 my websites would continue to fall in Google’s search engine rankings and I couldn’t accept that. I had no choice I had to move to Web 2.0. I had to meet all new people in the community and hoped that I could fit in.

Just as I have long since forgiven my mother for “ruining my life” I have also since forgiven Google. Both worked out for the best and I’m happier for it.

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  1. One Response to “No, Google…. I won’t move to Web 2.0!!”

  2. By Michael Lodispoto on Nov 24, 2007 | Reply

    You know it’s strange I felt the exact same way when I was told I needed to go online ( it took me until 2003) with even my off-line businesses. I don’t agree with your thanking Google though for your move to web 2.0 though. It was a good business decision and Google just had an indirect way of ‘forcing’ you to adapt. Don’t thank them though, that’s like thanking a mugger for mugging you and getting you into martial arts, so that they next time you were faced with a threat, you Thank the mugger? Sounds right on one level of thinking but is it really?
    I started up with websites because Yellow pages were dying out and local flyers died out by 2003 for my main companies ( call center industry). I will never thank the Yellow pages for having a declining readership though, even though the after effects are more to my liking and the web was opened up to me out of necessity.

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