Social Desire

Written on October 29, 2007 – 9:28 am | by Shana Albert |

If you have an established Website, but are wondering how to increase traffic to your site without spending a lot of cash, my answer for you is to add a Blog.

Here are 5 Reasons why adding a Blog to an Established Website can increase traffic and Sales.

• Updated Content
  • If you update the content of your website frequently it will keep the Search Engines coming back to your site to spider it. Adding a Blog to your already established website is a great way to do this. Adding a fresh post to your blog no less than weekly will do the trick.
  • Viewers love fresh content. If your viewers keep checking on your website and it hasn’t changed since their last visit they might stop coming back to you. Add fresh content and your viewers will come back to your site to keep up to date.

• RSS Feeds –A RSS feed is a way to notify your blog subscribers of any updates to your blog. There are 100’s of RSS Feed Directories on the Web. Make sure to submit your Blog to these Feed Directories, so that readers interested in your Blog’s topic can easily subscribe. Every time you update your Blog your subscribers will be informed and they will come to your site to check it out.
  
  
• Links
  • Use your Blog to link to your Website’s internal pages. Simply, referring to your Website’s pages and products in your Blog posts will add internal links to your Website. The more links you have coming into your Website the higher you will appear in the search engines.
  • Consistent posts that are well written will bring on links from other blogs and websites linking to your posts. I already mentioned how wonderful links are for bringing you higher in the search engines, but having your link on other blogs that are related to your blog’s topic also brings viewers to your blog that are already interested in your field’s topic. Each reader that comes into your blog is another possible subscriber and/or sale.
    
    
• Be an Expert - A Blog can help establish you as a known expert in your field. Writing professional and consistent posts about a given topic will keep readers coming back to you to get the answers they are looking for.
  
  
• Blog Comments - Comment sections on Blogs opens up the communication between you and the readers. Due to the fact that your readers can make comments on your Blog and you can respond to these comments makes your business appear more approachable and personal. Comments from you and other readers keeps your customers/readers coming back to check on the comments to see what is being said.

Bottom line, adding fresh content to any Website makes the Search Engines very happy and keeps them coming back to you to spider your site. Feeding the search engines with unique content moves you up in the search engines and helps visitors locate you. When Visitors can find you there is an increase in sales and feed subscribers. Do you see where I’m going with this? If you are looking to increase traffic to your established website?….. Add a Blog!!

Look for a post coming shortly on how easy it is to add a Blog to your Established Website.

Technorati Tags:increase traffic, website, blogging, web 2.0