Lymphoma the Victor in IM-NY BOTW SMO Contest For Charity!
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Each year coinciding with a major SEM event, The Internet
Marketers of NY throw a Manhattan party bash to benefit a deserving charity.
This year during Search
Engine Strategies New York, the event’s sponsor Best
of the Web ran a friendly poll where “advocates” ran unofficial
social media campaigns, amongst SEOs and other communities, to help choose
the lucky charity to receive the funds.
Jennifer Laycock, advocate of the HMBANA Milk Bank was in the process of kicking everybody’s asses with a miraculous come from behind Rally. This Grand Master of Mommy Links (and industry luminary) was sending out twitter blasts in 10-minute increments and had taken the lead.
Jennifer timed it perfectly, waited until the last minute, worked it, and was poised to bring the loot home for the Milk Bank. Which, let me just say, is an amazing charity. HMBANA Milk Bank is able to provide breast milk to premature babies who are in desperate need of the extra nutrition. Being the amazing Mommy that she is, it is no wonder that Jennifer battled to the last minute for her Charity of choice.
Then aimClear and all the other Lymphoma supporters roared back with SearchEngineWatch and aimClearBlog posts, StumbleUpon, email, and PM campaigns to the far corners of the earth. (Does that guy ever sleep?) You see, 3 years ago Marty survived Lymphoma Stage 3B, so this cause is also close to his heart.
The other contestant-charities were Camp Interactive and the National Association for Colitis and Crohn’s Disease advocated by Sara Holoubek and Mel Carson respectively. These are very worthy causes, which help a LOT of good folks out. Congratulations and thank you to all the bloggers who participated in supporting. We hope to see you at the party on March 18th during SES. (details here)
4 Responses to “Lymphoma the Victor in IM-NY BOTW SMO Contest For Charity!”
By Jennifer Laycock on Mar 7, 2008 | Reply
LOL, love the recap.
Also, it wasn’t strategy on my part.
I was out of the country for all but the last two and a half days of the contest. Had I realized that, I would have mobiled my mommy-forces before I left. Ahh well. The Lymphoma foundation is a wonderful charity and it’s easy to rally around a group that has helped one of our own. 
Kudos to Marty for working harder than me. He and his charity deserve this win. 
By Shana Albert on Mar 7, 2008 | Reply
Hi, Jennifer. I’m glad you enjoyed the Post.
It was a close battle and each charity was equally deserving.
Thank you to all who voted, and of course BOTW for making the Charity Event happen in the first place.
By Glen Allsopp on Mar 9, 2008 | Reply
Obviously all the charities are deserving of an event, but congratulations to them anyway
And much respect goes out to BOTW for making it possible!
By Brian on Mar 15, 2008 | Reply
Excellent recap on all the exciting last minute voting action Shana! Thanks for helping to push the cause(s) and i look forward to seeing you at the party!!
Glenn - thanks for the kind words. We enjoy sponsoring these events and the search community support has been outrageous so we can’t stop now
Looking forward to seeing everyone there on Tuesday.