The ABCs of Social Media
Social Desire will be featuring Guest Posts for the next few weeks. Today’s Featured Guest Post is by Mark Dykeman.

Image by Steve
& Jemma Copley
Everyone’s got a Top Ten list, an 8 step guide, or some other how-to post to succeeding in social media.
This isn’t one of those posts. Not exactly. Not really.
OK, maybe a little bit.
What I’ve done is to take each letter of the alphabet and try to find one or two words that can be used to describe social media. I’ve tried to cover many of the important points and aspects of social media that I’ve picked up through my own activities. I hope you enjoy and find it useful.
The A – Z listing for social media
Ask/Acquire – social media is a place where we can ask questions and acquire knowledge; there are tons of great resources out there.
Bold – push yourself and test your limits. Try things that might have scared you in the past, either due to lack of confidence or experience. Be bold!
Communicate – it’s all about the conversations.
Demonstrate – show people what you know; help educate
them. (note: I was very tempted to use the word "desire" here…
)
Evaluate – absorb everything you can, but keep a critical eye open. As you meet different people you’ll gradually get a sense of who knows their stuff and who doesn’t. Don’t accept advice blindly – think it over and make up your own mind.
Friend – "friend" has become a verb in social media, where you give or are given permission to share stuff with other people. It’s a key component of social media, hence the word "social".
Give – contribute to the body of knowledge with your own thoughts, ideas, tips, tricks, critiques, and others. It’s not valuable if you keep it to yourself.
Help – as per give, take the time to do favors for other people. Answer their questions; show examples. You get a lot back from this, even if it doesn’t happen immediately.
Ideas – social media contains some of the coolest parts of higher education – the discussion and refinement of ideas.
Join – if you’re going to be social, join groups that interest you. It’s all about relationships.
Knowledge/Learn – this K and L go together like peanut butter and jelly; learn stuff, increase your knowledge.
Mentor – help a beginner and you could have a good friend for life.
Name – names are important, doubly so in social media. Meet people, remember their names. They’ll do the same for you!
Open – be as transparent as you can. Consider different points of view, as well. Speak respectfully, but freely.
Passion – that burning sensation isn’t an, um, infection, it’s the power of love and desire when you discover something that you love to do.
Question – questions drive social media. Why? Because we all want to find answers!
Reveal – tell the world about yourself to the extent that you feel comfortable to do so. People want to know something about their follow social mediaites!
Share – as with giving, sharing means doing things that don’t just benefit yourself, they benefit other people as well. Give credit where credit is due and share the rewards!
Teach – again, show people what you know and we all benefit.
Understand – this is critical, because language is an imperfect means of communication. It can be very easy to misinterpret someone else’s writing, especially if it hits an emotional hot button. Make sure your reactions are tempered by understanding so that you know what was really meant within a communication.
Vigor – show some life there, sparky!
World – it’s a big world out there and social media will expose you to places that you never knew existed.
X-Ray – look inside and see what’s really happening. Don’t be fooled by exteriors or pretenses. Get the real story.
Yearn – satisfy those self- actual cravings, at least temporarily, through social media participation. But stay hungry – there’s always more.
Zen – practice, be mindful, and learn constantly as a path to enlightenment (of sorts). You might not become a spiritual master, but these principles can still lead to fulfillment in social media.
Social media from A – Z – there it is. I hope you were paying attention because there’s a test coming up!
(Of course, the test never ends…
)
If you enjoyed this post check out more of Mark Dykeman’s work at Broadcasting
Brain, his blog about communication and social media.



























12 Responses to “The ABCs of Social Media”
By spostareduro on Jun 11, 2008 | Reply
wow mark! this is terrific. nice job. ill have to remember this technique you used to break it down..hmm, crafty..;-)
By Mark Dykeman on Jun 12, 2008 | Reply
I’m just full of surprises.
By April Hall on Jun 16, 2008 | Reply
I really agree with your “reveal” statement. As cold and lonely as the internet can become, people love feeling as if they are learning more about who the writer really is. I have found that “leaking” a bit of my personal life into my work allows me to become a better writer, as well as to maintain a certain humanness that is refreshing. This is why I love Social Desire-we really get to know a bit about Shana and her life and struggles. We all become a sort of support for each other.
By Isabelle on Jun 17, 2008 | Reply
Love it :o)
Always liked the a-z formats, great way to make us realize that there is always so much to know or say about a subject….for social media we could do a couple loops around the alphabet I think hihihi
By Chris on Jun 26, 2008 | Reply
Awesome post about social media. I didn’t think you were going to be able to make it all the way to Z! gj. I wanted to pick a few out that I really find as a social media need.
Give/Contribute - I have to agree 100%, if you give, you will receive. If you take the time to help others in the social networking community, it will come back to you 200%.
Evaluate - That’s a good one, you never know who is trying to feed you some bull on the internet. Get to know your friends on the social sites, but be cautious. Like stated, you’ll find out who knows what they are talking about (don’t be gullable :D)
And a couple more and I’ll shush
Understand/Open - You have to be open to all differnt views like was said. There are differnet religions/cultures/etc. that people have all over the world. Try to understand where people are coming from in debates. Step outside of your box and see it from other people’s point of views.
Great post!… I really enjoyed it!
By ZaggedEdge on Aug 16, 2008 | Reply
Shana, thanks for bringing in good guests!
By Dan Nappi on Jan 17, 2009 | Reply
Communicate is the big one, that is what social media really is all about.
By yatn on Jan 22, 2009 | Reply
Wow! Great post…
Thanks