Leveraging Social News and Bookmarking at IM Spring Break
This session was amazing. It reminded me a lot like a baseball line-up. Before you start thinking that I totally lost my mind let me explain a bit why I say this.
First up to speak was Neal Rodriguez. And, speak he did!!
In baseball the first player in the line-up is generally a person that is fast. A player that has a great potential to steal bases. He gets the rest of the line-up motivated and ready to play their hearts out. And, this is what I feel Neal did during this session. He motivated the audience and got them ready for the rest of the game.
Seriously, he could have been talking about cleaning the lint out of my laptop keys and I would have listened intently to everything he said. He had me wanting to stand up and cheer with excitement just by listening to his passion and watching him talk about something he felt strongly about.
Social Media in the Grind ‘09
Neal explains how Social News is directory that’s unbelievable. Social News are the stories that make you go "WTF!"
Unbelievable is part of the ingredients to the entire recipe. Stories need to be compelling and controversial.
Assault the reader!!
Make your reader say, "Hell Yeah!"
To Do that:
- Do your homework - Study sites that make the front page frequently. * Di66.net *
- Reciprocity - Help your fellow socialites. The Key to any relationship. * Source - DiggStatistics.com *
Neal reminds us that "The More you do the better your will get at it."
In baseball the middle of a line-up has the power hitters. These are the baseball players that have a great chance of getting a home run. These are the players you can count on for giving you what you came to the baseball park to see. In this case that is David Snyder and Todd Malicoat.
David Snyder spoke about "How not to utilize Social News and Bookmarking"
He reminds us that the keyword is "Social". Social News & Bookmarking exist as a place to center conversations and sharing around content. And, the end user is the most important part of this process.
How Social News and Bookmarking can be used by marketers….
- Not an end means, but a tool to increase visibility of content, and conversation around content.
- You get what you give from Social Media
DON’T
- Hire people for pushes where you pay based on the outcome
- "Push" content without first thinking about the community
- Approach social bookmarking as a business looking to engage.
The next power hitter up to bat was Todd Mailicoat
He spoke about "How to sell social media marketing for in house SEO’s"
- Show a Competitor
- fear
- uncertainty
- doubt
- greed
- Show the Stats
- digg
- delicious
- stumble
- buzz propeller
- Introduce the Concept - The plan
- Show the Value
- Explain the Value of the links
- theme value
- power source
- outbound links
- unique linking domains
- placement
- age
- Explain why link baiting and viral marketing
- global link popularity
- sometimes anchor text (based on title)
- Better Rankings
- Links competitors can’t get
- Explain the Value of the links
- Close the Concept
- Add the Bonus - lots of traffic and branding
- such as premium content
So, as you can see this entire session was amazing….. it kept me on my toes wanting to start the wave.. All three speakers hit the ball out of the park and kept the audience happy and cheering for more. No doubt in my mind…. A Win!!
2 Responses to “Leveraging Social News and Bookmarking at IM Spring Break”
By Nick Stamoulis on Apr 10, 2009 | Reply
Social media marketing is def. one of those things that just require a great deal experience. Once you really get comfortable and moving around you will realize what it takes to gain visibility.
By Matt Prados on Apr 13, 2009 | Reply
Great article leveraging social media is critical to todays businessmen and women.
Matt Prados