Monday, December 21st, 2009
I mentioned in my last post how you can use
Twitter to get new customers simply by answering questions. But, if you
don’t know how to find tweople who are asking questions then this simple way
of getting new Customers won’t be that simple.
So, without further ado I will explain how to use Twitter Search to increase
followers and potential customers.
How to Use Twitter Search to Increase Followers and Potential Customers
*You want to find people who are talking about or asking questions about
your Niche. For this example we will use DVD Players…. as if you run a DVD
Player Business.*
- Go to Twitter Search and enter "DVD-Players" into the box (without
the quotes around it). Press enter. It will look something like:
- Read through the Realtime results for dvd-players and see if there is anybody
asking questions that you can answer. Or, perhaps just have a conversation
with one of the tweople. Remember that Twitter is not about one side talks,
but instead it Twitter
should be a conversation.
- Here are some examples of some of the tweets the tweople left and possible
replies you could leave in response to them. This will give you an idea of
how to have a conversation with them. And also how to use Twitter Search to
answer questions and as part of the customer service end of your business.
Examples of How to Use Twitter Search to Increase Followers
- Below is a really cool tweet. Yes, there isn’t a question to answer, but
I bet you could come up with something cute that would make you stand out.
Something that will cause @ladybugbows
to follow you. How about this???
Reply with something cute to get their attention like, "A family
that has their own DVD Players Stays Together".
- Here is a really great chance to make a person from Twitter into a customer….
Offer a Coupon Code:
- Straight forward questions need straight forward answers.
Just as if you were handling customer service at your place of business, answer
questions via phone calls or emails… Twitter
can be a medium that you can handle customer service as well. Answer questions
where you can and become known as a Specialist in your field.
- If you know something that others don’t know share your knowledge. This
tweeter’s DVD Player lost his power cord due to a hungry pet….. he needs
help. Can you help?
But, what if you knew something that could help? Offer the tip or suggestions….
you might even get a sale from it.
And that is pretty much it. See how easy that is and yet Twitter Search
can be super powerful way to not only increase your Twitter Followers, but to
increase your Customers.
Posted in Social Media, Social Media Marketing, Social Media for Small Business, Social Networking, Tips and Tutorials, Twitter, Web 2.0, Web 2.0 Basics | No Comments »
Thursday, December 17th, 2009
Above Image by Valerie
Everett
If you are not joining in on the conversation you are missing out on tons of
Business. I’m not just saying this as a possibliltiy….. I am saying this as
total FACT!!
Whether you like it or not….. people, your potential customers, are talking.
They might be asking questions online even. And, if you aren’t
answering their questions…. you can count on someone else answering their
question.
How to Find New Customers on Twitter by Answering Questions
Imagine this…..
Someone on Twitter says, "HELP!! My printer won’t work. I’ve
tried everything… can anyone help me?!"
If your business is in the Printer niche maybe you could help. Tweeting an
answer not only can get you a sale, but maybe something even better…. a life
long customer that trusts and respects you.
So, you need to respond to this Twitter cry for help. Simply, @ this person
and say something to the effect of, "I work with printers all
day…. How can I help you and make your life easier?"
She will no doubtingly respond back to you and with the correct answer you
will have earned the respect and trust from a potential customer. And you have
also just experienced your first Customer Service Twitter Conversation.
And, had YOU not helped this potential customer…. some other printer person
most doubtingly would have.
Even if she doesn’t purchase anything right away from you I can almost
guarantee she will follow you back on Twitter because you were a huge
help. This is almost has good as an immediate sale. How? You have her
ears for anything you tweet on Twitter. Plus, you have already earned
her trust and respect. Now you most certainly have her attention.
Well, you are probably thinking, "Well, that is great and I will start
doing that!! But, how do I use Twitter Search to know if someone on Twitter is talking
about my area of expertise?"
Great question!!
How to find Questions Being Asked on Twitter
- You should go to Twitter Search
and enter the word or words that you would like to know when people are talking
about them. In regards to the above example it was the word Printer.
- Once you enter the word Printer and Press Enter all the recent conversations
mentioning the word Printer are there.
- Reply to the ones with questions you can answer. And, even
if they are not asking a question maybe you can hold a conversation with them.
Create some relationships.
- You can even subscribe to this feed on Twitter Search.
You can easily stay up to date on your topic by check your feeds how ever
often you would like.
***Note - Replying to Tweople about questions about your area of interest should
not be mistaken for a chance for you to pitch to them. Do not force a bunch
a links on them unless it is absolutely necessary to help them. A big Sales
Pitch is NOT what this is about here. What I am trying to show you how
to do is answer questions honestly and sincerely via Twitter. Gain
the person’s trust and respect. Make a relationship. If a sale comes from it….
great. Even if you don’t get one… if you are honest and sincere you will probably
at the very least have a new follower.
Posted in Social Media, Social Media Marketing, Social Media for Small Business, Twitter, Web 2.0 Basics | 4 Comments »
