First it was Facebook, then Twitter. After you created a page on Google+ and opened an Instagram profile. Later discovered Pinterest and now Periscope and Snapchat. You have to manage multiple social networks simultaneously and about to go crazy.
The organization is a key attribute in a community manager. Luckily, it’s something you can learn over time. With these tips its will be easier to manage multiple accounts on social networks without stress.
How to manage multiple social networks without dying in the attempt
Use Hootsuite, the best software for programming and monitoring
Each community manager has different preferences as to the best software for programming. Hootsuite is a favorite because it brings together in a single program several different functions:
- Programming of messages on various social networks, including Facebook, Twitter and Google+.
- Monitoring keywords or hashtags.
- Social analytics.
With Hootsuite you can concentrate on one program many of the tasks you have to perform on the day. And most importantly, you can program multiple profiles from a tool.
Create timeless content that you can reuse from one social network to another
The customization of content is important to achieve maximum effect. Each social network has its own language and best publication schedules.
Fortunately, there is also content that you can publish to multiple social networks, always making appropriate changes. For example, you can post pictures of your products adapting measures to each network. If you share your blog links or news sites, you can post them on various social networks changing the owner or the outstanding image.
Use different hours or days of publication. That way people who follow you on various social networks will not see much followed repeated contents.
Set your priorities
The average social universe is vast, but that does not mean that your brand must be present in all social networks. If you’re not sure what social networks are more important to you, follow these two steps:
- Analyzes the target audience of your brand and compare it with the users of each social network.
- Checks on Google Analytics which social networks bring more traffic to your site, and which more conversions.
If you find that a social network is not bringing you great results, you can choose one of two options: stop working on it, or reduce the frequency of publication to focus on profiles that turn out to be profitable to you.
Set your schedule to interact and check notifications
Large companies should be alert for new comments or messages from followers. If you’re a small brand, it is possible that your levels of interaction are not as high but you’re losing very time reviewing notifications.
To fix this reserve spaces a day dedicated only to interact with your followers:
- Review mentions of your brand.
- Reply private messages.
- Monitor a hashtag.
- Respond to other people’s posts.
Depending on the size of your brand can do this two or three times a day for a few minutes. The rest of the time you can concentrate on other tasks.