Imagine that a visitor who arrives for the first time to your website. You already know exactly what you want, but you have no idea where to find it. The website looks good, but obviously not have time to see all the content of the site, as this will distract from what you really want.
The World Wide Web Consortium, defines accessibility as a “user experience equivalent for people with disabilities, including persons with deficiencies associated with the age”, and on the other hand, the usability is defined as the “effective, efficient and satisfactory product design” for end users.
Usability (UX) incorporates many factors, such as design, structure, functionality, information architecture and more. Usability refers to the ease with which a user interface can be used by your target audience to achieve the planned objectives.
Key points that you should know about UX
Include a site map. This provides a complete overview of the logical structure of your website and includes all sections, main categories, and links in serialized format. A site map is a great way to increase the usability and accessibility of your website.
Do it simple. Do not complicate it, do not make it extremely impressive. Remember to help your visitors to quickly see the available information and find what they are looking for.
Test your pages on mobile devices. For this addition to manual testing, several automated tools to evaluate the usability of your site on mobile tools. Needless to say at this point that most users access the Internet from their smartphones, so you have to test your page and make a responsive design to ensure the best possible experience for your visitors.
Description. Avoid using generic subtitles to all posts or articles as “Services” or “products” as these fail to communicate with your visitors. Your audience is not looking for “Products” and “Services” you must let them know in advance what can be found on your website. Moreover, search engines also prefer descriptive anchor text, and thus will help to better classify those pages.
Social validation. You’ve probably had this experience before, and if you look you’ll see examples almost every day, especially when people are not sure what to do, where to compare, who to ask or other similar situations. I mean by this, when people are unsure about something specific, and they will look to others to, we could say, help to decide what to do.
Why is usability so important?
- You offer your users a better experience.
- It helps you differentiate yourself and stand out from the competition.
- Your users can spend more time doing and less time learning.
- You lose less time, effort, and money in support.
Obviously some of these principles we have seen, would be more difficult to implement in some places than in others, but it is always important to consider all of them. We hope this post has given you some good ideas on how to make your website more attractive.