Adwords Expanded Text Ads: Are you ready for change?

Adwords Expanded Text Ads: Are you ready for change?

Do you feel you have not enough space on your Adwords ads to write down everything that you want. Well you’re in luck, because Adwords has expanded the number of characters in mobile devices ads. This new format is called expanded text ads and you can already use it in your account. Adwords Expanded text ads are great an opportunity for advertisers. With this new ad format you will have still more space to promote…

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Using the broad match in Adwords

Using the broad match in Adwords

Google Adwords offers three basic match types: broad, phrase and exact. Broad match is reputed to be inadvisable because it can generate many impressions with few clicks. But that does not mean you cannot ever use broad match in your campaigns. In some it is recommended. What is broad match? With matches Adwords advertisers control with which searches your ads are activated. The more restrictive match the lower the chances of an ads to appear,…

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How to know if my Adwords ads are running?

How to know if my Adwords ads are running?

Almost all Adwords advertisers have ever done the same question: How do I know if my Adwords ads are running? The first idea is usually go to the search engine and enter words by which we are bidding in our campaigns. But it is not recommended for two reasons: It negatively affects your performance indicators, because if your ads are published when you test these searches you are decreasing your CTR. It is possible that…

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How should you use the ad groups in Adwords

How should you use the ad groups in Adwords

Create a Google Adwords campaign for the first time may seem a long and complex process. Some new advertisers try to accelerate the process and campaign structure can be embittered and lose effectiveness. One of the most common mistakes is to design a single creative within ad groups in Adwords. So, when a keyword of that group is activated, only an advertisement appears. If you have also done that ever see now why you should…

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7 FAQs about Google Adwords between new advertisers

7 FAQs about Google Adwords between new advertisers

Advertise on Google Adwords has many advantages and if you learn to how to use Google AdWords you can benefit from them. It is a very flexible system that serves both large enterprise and SMEs, can have full control over spending and offers different ways to impact the audience. Despite its advantages, to start with Google Adwords is common to have doubts about its operation. So today’s here we answer the most frequently asked questions…

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How to do call only campaigns in Adwords

How to do call only campaigns in Adwords

Google continues to add options for Adwords advertisers. The latest release is the call-only campaigns, which allow you to create ads without linking to a web page. We are going to see how these campaigns work and what type of companies may be interested on it. Call-only campaigns Navigation through mobile devices is unstoppable, but the habits of users are not same as a fixed computer. When searching for information from a smartphone, many users…

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4 Reasons why Adwords is the best advertisement for your company

4 Reasons why Adwords is the best advertisement for your company

Surely you’ve seen hundreds of Google Adwords ads: to do a search on Google, visiting your favorite websites, or after researching a product. What you may not know is that you also can perform campaigns in Google Adwords, like many other companies that sell online and offline. Google Adwords is an essential tool in the marketing strategy of many successful businesses. Adwords is present in both searches and websites, reaching users in different times and…

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AdWords coupon. How to get free AdWords coupon

AdWords coupon. How to get free AdWords coupon

There are several advantages that we can enjoy in Google AdWords, such as AdWords coupon with free credit. The AdWords coupons are codes that the platform offers new advertisers and allow savings in the initial financial outlay of a campaign. This saving is that Google pays a portion of the purse for clicks when coupon requirements are met. Although the value of the coupon is free, in reality the advertising we are going to do…

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Tips to optimize your Google Adwords campaign

Tips to optimize your Google Adwords campaign

Clearly establishes your objectives and keywords for which you are going to bid When you go to start a Google AdWords campaign first thing to do is to set clear goals. What do you get? A purchase, a call…? Taking your clear goals will get the results of your campaign much more satisfactory because the whole process will be focused on achieving that objective. The second question that you must ask to yourself: What search…

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