Archive for the ‘Guest Posts’ Category
Wednesday, June 11th, 2008 |
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Social Desire will be featuring
Guest Posts for the next few weeks. Today’s Featured Guest Post is
by Mark Dykeman.
Image by Steve
& Jemma Copley
Everyone’s got a Top Ten list, an 8 step guide, or some other how-to post to
succeeding in social media.
This isn’t one of those posts. Not exactly. Not really.
OK, maybe a little bit.
What I’ve done is to take each letter of the alphabet and try to find one or
two words that can be used to describe social media. I’ve tried to cover many
of the important points and aspects of social media that I’ve picked up through
my own activities. I hope you enjoy and find it useful.
The A – Z listing for social media
Ask/Acquire – social media is a place where we can ask
questions and acquire knowledge; there are tons of great resources out there.
Bold – push yourself and test your limits. Try things
that might have scared you in the past, either due to lack of confidence or
experience. Be bold!
Communicate – it’s all about the conversations.
Demonstrate – show people what you know; help educate
them. (note: I was very tempted to use the word "desire" here…
)
Evaluate – absorb everything you can, but keep a critical
eye open. As you meet different people you’ll gradually get a sense of who knows
their stuff and who doesn’t. Don’t accept advice blindly – think it over
and make up your own mind.
Friend – "friend" has become a verb in social
media, where you give or are given permission to share stuff with other people.
It’s a key component of social media, hence the word "social".
Give – contribute to the body of knowledge with your
own thoughts, ideas, tips, tricks, critiques, and others. It’s not valuable
if you keep it to yourself.
Help – as per give, take the time to do favors for other
people. Answer their questions; show examples. You get a lot back from this,
even if it doesn’t happen immediately.
Ideas – social media contains some of the coolest parts
of higher education – the discussion and refinement of ideas.
Join – if you’re going to be social, join groups that
interest you. It’s all about relationships.
Knowledge/Learn – this K and L go together like peanut
butter and jelly; learn stuff, increase your knowledge.
Mentor – help a beginner and you could have a good friend
for life.
Name – names are important, doubly so in social media.
Meet people, remember their names. They’ll do the same for you!
Open – be as transparent as you can. Consider different
points of view, as well. Speak respectfully, but freely.
Passion – that burning sensation isn’t an, um, infection,
it’s the power of love and desire when you discover something that you love
to do.
Question – questions drive social media. Why? Because
we all want to find answers!
Reveal – tell the world about yourself to the extent
that you feel comfortable to do so. People want to know something about their
follow social mediaites!
Share – as with giving, sharing means doing things that
don’t just benefit yourself, they benefit other people as well. Give credit
where credit is due and share the rewards!
Teach – again, show people what you know and we all
benefit.
Understand – this is critical, because language is an
imperfect means of communication. It can be very easy to misinterpret someone
else’s writing, especially if it hits an emotional hot button. Make sure your
reactions are tempered by understanding so that you know what was really meant
within a communication.
Vigor – show some life there, sparky!
World – it’s a big world out there and social media
will expose you to places that you never knew existed.
X-Ray – look inside and see what’s really happening.
Don’t be fooled by exteriors or pretenses. Get the real story.
Yearn – satisfy those self- actual cravings, at least
temporarily, through social media participation. But stay hungry – there’s
always more.
Zen – practice, be mindful, and learn constantly as
a path to enlightenment (of sorts). You might not become a spiritual master,
but these principles can still lead to fulfillment in social media.
Social media from A – Z – there it is. I hope you were paying attention
because there’s a test coming up!
(Of course, the test never ends… )
If you enjoyed this post check out more of Mark Dykeman’s work at Broadcasting
Brain, his blog about communication and social media.
Posted in Blogging, Guest Posts, Humor, Social Bookmarking, Social Media, Social Media Marketing, Social Networking, Tips and Tutorials, Uncategorized, Web 2.0, Web 2.0 Basics | 5 Comments »
Wednesday, June 4th, 2008 |
This Featured Guest Post is by James Duthie of Online Marketing Banter
Image by dmax3270
Do onto others as you would do to yourself. It’s a fine philosophy to
live by. The laws of karma state that our personal actions & behaviour influence
future experiences. In other words, we’re responsible for our own destinies
and the ultimate happiness & success we achieve. I can’t think of
any other environment in which karma is more relevant than social media…
Free is the new currency of the Internet. Social media is a perfect example.
How many people make real money from blogging? Very few. Yet every day millions
of bloggers produce content for free distribution. Why? Because they believe
in karma. They believe that giving their content away will lead to positive
future outcomes, whether they be business or personal.
Social news communities such as Digg and Sphinn are even better examples of
karma in action. A selfless attitude is expected within social news communities.
Good karma can only be earned by dedicating free time to positive community
activities such as:
- Submitting content that the community values
- Creating relationships with other community members
- Contributing to blogs of community members via comments & guest posts
- Reading and voting for your friends’ content
- Adding meaningful insights to conversations within the community
- Asking for nothing in turn for your positive contributions
People who succeed in social media embrace the principles of good karma. They
don’t ask for support from the community, but they receive it anyway because
of the positive contribution they make.
Newbies in particular need to display the strongest faith in social media karma,
because the karmic circle takes time to turn. In my case it has taken months
of participation within Sphinn before the good karma returned some personal
rewards. But good things come to those who wait…
Social media karma in action
About a month ago I crossed paths with a blogger named Robin Cannon. Robin
manages Fog of Eternity,
a blog dedicated to web design, social media and online marketing. Like me Robin
is fairly new to the game, and is still establishing his blog and audience.
I liked Robin’s work and quickly subscribed to his blog. I also began
to submit his work to Sphinn and StumbleUpon because his stuff was well written
and deserved a broader audience.
According to Robin, it was my social media support that helped give his blog
the kick start it needed. A number of my Stumbles helped him generated thousands
of visitors a day (who ever knew my Stumbles were so powerful…?). Before
long that momentum grew and he was averaging over a thousand visits a week.
In fact, in just a couple of weeks he had far surpassed my own traffic levels.
Robin has thanked me a number of times for the social media love I gave him.
He didn’t need to. After all, social media submission also shines the
limelight on the submitter if it goes hot… But despite that, Robin made me
a special offer recently. Noticing that my own blog design was a little uninspired,
Robin offered his design skills to help give it a little spark. As someone without
an iota of design experience or skill, this offer was like gold to me!
And that, my friends, is the circle of social media karma in action.
Robin never asked me for social media support, but I gave it anyway because
his work was great quality. I would never have dreamed of asking Robin to redesign
my blog, but he offered anyway out of goodwill.
If you’re not succeeding in social media, perhaps you should take a look
at your own behaviour… Are you exuding an aura of good karma…?
Author Bio:
James Duthie is an Australian
digital marketing expert. He writes on all things social media, blogging,
SEO & digital marketing at his blog - Online Marketing Banter. Subscribe
to hear more of his ramblings here.
Posted in Blogging, Guest Posts, Social Media, Social Networking, Sphinn | 13 Comments »
Friday, May 30th, 2008 |
Social Desire will be featuring
Guest Posts for the next few weeks. Today’s Featured Guest Post is by Chris Estes. He is a Frequent blogster at SEO by Chris
When I set out to help Shana I couldn’t come up with a topic. Topic block
or writers block plagues lots of bloggers. If you are like me you want to write
something people want to read or add value to the subject. That is often hard
to do. I had a manager
that was always asking “how does this add value?” Not all post add
value, like this post, sometimes it is about the status quo.
A while back problogger posted “How
to have a Constant Stream of Blogging Ideas”. In the article the authors
acknowledge that everyday print newspapers aren’t filled with exciting
or breaking news. The difference between bloggers and newspapers is typically
bloggers are lone writers and do not have a staff to write articles like newspapers.
So occasionally a generic blog post is necessary.
Problogger talks about setting up a blogging plan. On your calendar put two
headings. 1. Post topic 2. Topic title. The topic title should be something
that you can write about at any given time, generic topics if you will. Then
follow the schedule and write it. But what about the breaking news and other
off plan topics? Write them too and post them but still stick with the blogging
calendar. Don’t substitute trade or move your calendar around. Post the
planned topics on the days you plan and make the other breaking news flashes
bonus post.
When setting up your calendar the topics can be hard to come up with. Do what
I do. Pick one of your friends that aren’t tech savvy, my parents make
good partners for me, and bounce Ideas off of them. The less tech savvy seem
to always have an interesting take on your subject material. I get more of my
posting ideas from explaining what I do than what they suggest to write about.
I hope you enjoyed the post and follow more of my post at Search
Engine Optimization by Chris. I wanted to speak to Shana’s heart felt
story about keeping her illness private and away from public view. I understand
her situation with conditions of my own. Since I get to use SocialDesire.com
as my own for a post I would like to give the greatest gift of charity we can
do as marketers with a link. Because it will benefit me personally I charity
link to the American
Sleep Association (ASA).
See now you have A blog post Idea. Post a snippet of information about your
charity and why you are giving them this link. Then once you put the post up
come back and comment about it and share the link to your post. Giving back
will only take you a couple seconds and plus it makes you look good.
Happy blogging!
The author Chris Estes is a Frequent blogster at SEO
by Chris and has started a new business in Birmingham, AL – Birmingham
Search Engine Optimization
Posted in Blogging, Guest Posts, Link Love, Social Media | 2 Comments »
Tuesday, May 27th, 2008 |
Social Desire will be featuring
Guest Posts for the next few weeks. Today’s Featured Guest Post is by Peter
Newsome of SiteMost.
Image by Lady-bug
Offline Reality Online
When I catch-up with friends we’ll usually talk about the highlights
of our week, we’ll have a whinge about the things that got under our skin
and we will vocalise our opinions some of the current events that we feel strongly
about.
Take away the face-to-face interaction, convert the speech to text (although
not in every case thanks to how easy it is to create and share audio and video
content) and you have a blog.
When I get home from work, I’ll look through the cupboards and fridge
and work-out what I’m going to make for dinner. Once I’ve made a
decision, I’ll usually vocalise this to myself - “Tonight I’m
going to make spaghetti bolognese!” (yes, I know that talking to yourself
is the first sign of insanity and a lot of my friends already think I am a little
insane).
I’ll also continue talking to myself as I prepare the meal “a little
bit of oregano, a dash of wine…” and as the TV is usually on in
the other room, I’ll often make comments about the day’s stories
“Interest rates are up again, there’s still conflict in the Middle
East and Britney Spears did what?!?”
The above examples of small conversations that we have with ourselves everyday
could easily be seen by having a quick skim through Twitter logs.
When you’re at school, the more friends you have, the ‘cooler’
you are – aka MySpace, Facebook
etc. etc.
Take away the cheesy voice-over and Benny Hill music from ‘Funniest Home
Videos’ and I’ve just described at least a third of YouTube’s
content.
My mother sticks little yellow Post-It notes on the side of her computer monitor
listing websites she’s found and wants to remember how to get back to
them – if she understood what I was talking about when I tried to teach
her about del.icio.us
For your daily dose of tabloid news in an online format you don’t need
to look much further than Digg.
And just like you’ll need Amy Winehouse throwing-up on your shoes if you
want your pic in the tabloids, you’ll also need some Social
Media Celebrity Endorsement if you want your articles to appear on the front-page
of Digg.
So as you can see, most online social media has been inspired by something
offline (even if the inspiration was far from the examples above, you still
get the general idea). The only problem is that there is still a very big disconnect
between the real and the virtual worlds.
It’s like comparing reality TV with actual reality. I don’t know
who’s reality it is, but I can’t recall the last time someone locked
me in a house with a bunch of strangers and recorded my every move whilst making
me perform challenges like eating worms or pouring spiders on my head, or watched
me painfully sing karaoke, or become a model, or survive on a desert island
or made me lose half my body weight etc. etc.
Sure, it might be entertaining, but it certainly isn’t what happens to
you and I on a daily basis.
I’ve met bloggers that write well, seem quite entertaining and have hundreds
of subscribers but in person they are very shy and introverted or waaaay over
the top and are incredibly annoying to have a conversation with.
Whereas other bloggers that only have a handful of regular readers have been
charming, interesting and insightful when I’ve met them face-to-face.
There was a guy I went to school with who still lives with his parents, works
for the local government in an accounting role, hasn’t changed one little
bit from the weedy, nerdy, annoying guy from senior school… but his Facebook
page says he has 300+ friends.
Now I’m not trying to say that one’s online persona is inversely
proportional to how popular they are offline… there are some really great
people that I’ve met who are very popular both online and offline.
Although I think that we should observe how the online world has taken most
of its inspiration from the real world and as it continues to do this, there
will become a requirement for social media mavens to genuinely be as interesting
and insightful in reality as they are online. Otherwise they may find that the
virtual reputation they’ve worked so hard to build won’t hold-up
as the two worlds (offline and online) become one.
If you enjoyed this Guest Post you can check out more of Peter’s work at SiteMost.
And, while you are at it subscribe to the SiteMost
Feed.
Posted in Blogging, Guest Posts, Social Bookmarking, Social Media, Social Networking, Twitter, Web 2.0 | 1 Comment »
Monday, May 26th, 2008 |
Image by gruntzooki
A couple of months ago I
briefly mentioned that I had a Chronic Illness. It was something that was
very difficult for me to do as I was afraid that mentioning it would make me
look weak. I know I shouldn’t feel this way, but if you have ever met me or
if we ever spoke for any length of time you would understand why. I am a perfectionist…..
an over achiever. Showing this side of me is not an easy thing for me to do.
Would I feel any less about anybody else if I heard they had a chronic
illness?? Of course not. Why then am I so hard on myself?? That answer, my friends,
is a whole other story.
Not too long ago a
friend of mine told me to ask for help. My response was, "I just
can’t. It’s way too difficult." He told me that not asking
people for help was a selfish thing to do.
What?? How could this be? In my mind not asking for help was me
being tough…. me being selfless. How would anyone think that me "toughing
it out" be selfish??
It took me a couple months into my Lupus Flair, two months of "toughing
it out", to realize what Edward meant when he said that I was being
selfish for not asking for help. But, I believe I have figured it out
and I’m ready to no longer be selfish.
In the next few days you will notice Guest Posts on Social Desire. As painful
as it was for me to ask, I posted a Tweet requesting guest blog posts about
Social Media and Web 2.0. I was thrilled to find quite a few bloggers ready
and willing to help me out.
Please bear with me as I rest a bit longer. God willing I will be heading back
into my Lupus Remission shortly and I will be back "full force". In
the meantime, please enjoy Social Desire’s guest posts. And, if you would like
to be featured as a Guest Blogger on Social Desire please contact
me.
Posted in Blogging, Guest Posts, Social Media, Twitter, Web 2.0 | 11 Comments »
Sunday, December 30th, 2007 |
Photo by sarchi
A big Thanks to Dan Zarrella for this wonderful guest post.
If we are going to talk about how to create desire with and in social media,
we must first understand what it is we mean when we say “desire”. In memetics
the closest term is probably attention, but that concept is not completely analogous,
desire stimulates and is borne from attention. In Fruedian terms, desire is
what drives a person to seek pleasure and avoid pain, and to Kant things that
purported to make a person’s future better are desireable.
For us to desire something, it must be attention-getting, pleasure-inducing
and promise a better tomorrow (or at least a better next few moments),
but it must also be compatible with existing mental and social frameworks. We
will not view a meme with an open mind if it contradicts an idea or belief we’ve
invested attention into, nevermind desire it. This also works at the social
level, most people won’t give an idea the time of day if it disagrees with something
my social group accepts. Apple fans will not be convinced that windows is better,
so its pointless to try, instead try re-framing your meme to prevent resistance.
You’ll catch more flies with honey than with vinegar.
The creation of desire, or the process by which a person is induced
to desire something come in two models, in one desire itself is a meme
capable of transmission and assimilation from person to person and in the other
desire is an emotion caused by memes.
In the latter model it can be assumed that if you create a
pleasure-inducing and future-enhancing meme, you will stimulate desire. In social
media pleasure induction generally comes in the form of entertainment (a funny
video) or social proof (being the first in your clique to know about a new rumor),
and future enhancing typically takes the form of empowering things, like hassle-reducing
gadgets (think iPhone) or HOWTOs.
In the former model, the “desire meme” must be engineered by
encouraging the outward expression of desire, both at the individual and the
cultural level. Human empathy and a desire to “fit in” and “belong” to a social
group with similar motivations will stir desire in people exposed to other people
who are already infected with the “desire meme”. Apple has done a great job
of stimulating an “us vs them” mentality which leads to strong expressions of
group and individual desire, which in turn brings more fans into the fold. The
entire Ron Paul meme is about evangelism also. I allowed people to leave comments
on the USB Absinthe Spoon site, proclaiming why they wanted one and many of
the reactions to the site focused on how much people wanted one rather than
the product itself.
In a review of Sade’s Reason, the philosopher Maurice Blanchot said
“For passion to become energy, it is necessary that it be constricted, that it be mediated by passing through a necessary moment of insensibility, then it will be the greatest passion possible.”
In social media it is a challenge, some sort of friction that turns
simple want into powerful desire. Things like scarcity and exclusivity,
as well as Veblen-based price structures can turn a lukewarm following into
a frothing mass of lunatics. Invite-only web services like gmail have taken
advantage of this phenomenon to spread widely with very low distribution or
advertising costs. My USB Absinthe Spoon campaign was able to drive desire in
a specific following by emphasizing the scarcity of the product.
Dan Zarrella is a
viral marketing consultant
and if you liked this post you can read his blog and
vote
for it at the SEJ search blog awards for Best Social Media Marketing Blog.
Technorati Tags:social media, social media marketing, viral marketing
Posted in Guest Posts, Social Media, Social Media Marketing | 6 Comments »
