Tips for Improving Your Website

Tips for Improving Your Website

It’s not important to just build a website for your business, you must constantly look for ways to improve it. Smart Businesses monitor websites routinely to test for possible defects. While most companies do check websites for things like security vulnerabilities, certain bad elements can actually hinder your site’s ability to attract and retain web traffic. You should know that certain design decisions you made five years ago when launching the site might not hold…

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5 factors that you do not know affecting the SEO of your website

5 factors that you do not know affecting the SEO of your website

The web positioning is fashionable it is something that does not miss to anyone. The old advertising methods have given way to other more modern and according to the technological age in which we live. Currently there are very few, or almost none, who advertising their business through leaflets to use in techniques such as letterboxes or photocopies to deliver to the exit of the subway. Digital advertising is on the rise and now it’s…

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SEO for ecommerce: 7 keys that you must not miss

SEO for ecommerce: 7 keys that you must not miss

Is your store already on the Internet? If it is like that, congratulations. The turnover figures of the electronic commerce sector are growing. But that does not mean that there is no competition. Online stores should make every effort to have good positions in Google and attract new customers without investing in advertising campaigns. Pay attention to these key points of SEO for ecommerce. Site Structure A well-structured site is positive for positioning and for…

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Meta description: What it is and enhancing SEO

Meta description: What it is and enhancing SEO

Work the Meta description is one of the first things you can do to improve the organic positioning (SEO) of your web site. The funny thing is that the major search engines no longer give great value this factor in their algorithms, and even so still being important in a strategy of positioning. If you do not know what are Meta descriptions should know and optimize them as soon as possible. What is the meta…

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Pointers for Pay Per Click Management

Pointers for Pay Per Click Management

A lot of people are trying to get involved in pay per click, or PPC. However, they often quickly find that it is too complex for them to handle, or at least not without making it a full time job. As a result, it is generally better to enlist the services of a professional PPC management company to make sure you do things right. In so doing, you will make sure that your conversion rates…

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What Does Digital Public Relations Actually Mean?

What Does Digital Public Relations Actually Mean?

Using the services of a public relations agency is still paramount for the success of a business. Digital marketing did take over the world but what does digital public relations actually mean? This is one thing that few people actually know. According to professional Jonathan Disegi, digital public relations is basically connected to the following wider domains. Search Engine Optimization This is the part of digital public relations that few people know about. Search engines…

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How to properly measure conversions by source of traffic with Analytics

How to properly measure conversions by source of traffic with Analytics

If you are conducting a campaign of online marketing to get traffic to your website and generate conversations it is essential that you are measuring and analyzing everything that happens. With Google Analytics you can easily control what traffic sources are best result is giving to you. If you have previously worked with Google Analytics you will be familiar with terms such as referral traffic, direct traffic, organic traffic, social networking … these are just…

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6 essential elements for a great On-Page SEO

6 essential elements for a great On-Page SEO

When talking about web positioning we can differentiate between two main branches: On-Page SEO and Off-page SEO. The first is the SEO that we do ourselves in our page caring for make a good study of keywords, define titles and descriptions, write optimized content, etc. In the second case it is the popular link building, get links from other pages to increase the authority of ours and enhance our SEO strategy. Many times get links…

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How to detect and remove toxic links on your web

How to detect and remove toxic links on your web

Within the SEO links play a key role in positioning your website in the top results of Google. In the same way that are important to appear early, it may also be the reason that Google decides to penalize us and take us to the bottom of search engine where we cannot find anyone. Why? This can cause to have a very artificial links profile or have a good number of acquaintances such as toxic…

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3 metrics that matter most in your Web

3 metrics that matter most in your Web

Are you investing money in online marketing but do not know if it really gives you results? If that’s the case, you need to start regularly measure the effectiveness of your actions. The measurement should comply with the objectives of the company. Since there are no two equal brands, it is very probable that neither there are two identical analysis methods. What is clear is that the analysis: It should be done regularly and systematically….

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