How To Market Your Small Business Online

How To Market Your Small Business Online

Running a small business can certainly be a challenge. You may have a modest budget to work with and fewer people helping you out, but there are still ways to ensure that your small business makes a big splash. The key is in great digital marketing that captures the attention of your target audience. From your online customer service to your website and social media, everything you put out there for your audience is a…

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How to boost your personal brand in every social network

How to boost your personal brand in every social network

If you are interested in working with your personal brand, the best thing you can do is take advantage of all the resources offered by social networks to enhance it. The personal brand means that relate to your profession, that position you as an expert and you are able to sell. Is it necessary to be present in all? Does the personal brand work in the same way in all social networks? We will answer…

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Are You Ignoring these Important Content Marketing Elements?

Are You Ignoring these Important Content Marketing Elements?

As content marketing is becoming a larger part of marketing, it is important make sure that you aren’t missing out on some key components of content that you may not be as familiar with, coming from the marketing world. Content marketing is a broad field encompassing visual content as well as written content, so videos, infographics, blogs and even whitepapers are all related to content marketing. We define content marketing as the technique of creating…

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WhatsApp as a marketing tool and how to use it

WhatsApp as a marketing tool and how to use it

Do you know anyone who does not use WhatsApp? Sure you can count on the fingers of a hand, and it is probable that fingers still remain! Mobile messaging has gained ground to the calls since the SMS. WhatsApp is one of the most used applications, and that is an opportunity for businesses. If you want to know how to use it, we offer you 3 ideas to use WhatsApp as a marketing tool that…

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8 essential tools of content marketing

8 essential tools of content marketing

Create content can be really laborious. Therefore it is important to have essential content marketing tools that will facilitate the work and make you more productive. With so much content that is published every day on the internet, it is difficult to remain a day creating texts, video or interesting images and without to take you too long. Today we recommend several essential marketing tools for content that will drive you and make you even…

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Video Marketing in Social Networks: It’s not just YouTube

Video Marketing in Social Networks: It’s not just YouTube

For many years talking about video marketing was synonymous with talking about YouTube. But what happens Video Marketing on social networks? The giant video is still the winner in this area, but it is not nearly the only network where we can take advantage to this format. In recent months we have seen more and more social networks point to the video, so today we want to share with you all the options you have…

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How to measure the effectiveness of content marketing

How to measure the effectiveness of content marketing

If you are investing time and resources in creating content, you sure want to know that the effort is worthwhile. The benefits of content marketing are clear, but it is convenient to specify them in numbers indicating whether you are getting closer to your goals. But, how can you know if your contents are producing results? The measurement of content marketing must be in relation to the objectives of the company. If you did not…

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Strategies to earn money with affiliate marketing in your blog

Strategies to earn money with affiliate marketing in your blog

If you have a blog and would like to generate income, affiliate marketing is one of the best options. This technique has gained in popularity because more companies offer affiliate programs and because it is a simple way for bloggers and web publishers monetize their efforts. It is not necessary to have an initial investment, except to create and maintain the blog. That does not mean that earn money with affiliates happen immediately, or that…

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SME Marketing with Pinterest

SME Marketing with Pinterest

Pinterest is a virtual notice board that lets you organize and share what you find on the web and you like, creating virtual boards where you click pictures or videos (Pins) which may be accompanied by a text and a link. As in Twitter there is no symmetry of follow-up, you are not obliged to follow those who follow you. When one of your followers wants to include in any of their boards an item…

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