Social media listening: The great potential of social media

Social media listening: The great potential of social media

Do you still not know what the true potential is in a social media strategy in recent times? Social media listening. In addition to the opportunity to publish relevant content, grow your community and generate engagement, certainly the ability to identify the comments, opinions and conversations of your followers or potential customers, as well as your competition, in order to measure the performance of your brand. This is achieved through direct participation in these channels….

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KPIs in social networks: What and how we should measure

KPIs in social networks: What and how we should measure

If you are designing a social media strategy, one of the things you cannot forget is that portion of measurement, in which you’ll know if your tactics are working or not and if you are serving (or getting close to) your goals. To do this we use the KPI (Key Performance Indicator), which usually translated as “Key Performance Indicators”. Social media KPIs are metrics we use to measure our progress. Let’s see what the main…

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How to Turn Your Social Media Followers into Powerful Brand Advocates

How to Turn Your Social Media Followers into Powerful Brand Advocates

Promoting a brand online takes more than just producing and spewing out content. To make sure your brand’s message is heard, you must leverage distribution channels that maximizes the exposure, relevancy, and authority of everyday’s piece. Utilizing the online reach of your website and social media pages is a good start, but it’ll be difficult for new bloggers and small businesses that have little to no credibility. If you want to generate engagement with your…

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Is it profitable to buy followers? Strategies that companies follow

Is it profitable to buy followers? Strategies that companies follow

Buying “likes” on Facebook, with the naked eye, may seem like a pretty attractive action; in this article we value whether it is worth it or not. Do you have few followers and do not know what to do to increase them? What you have to do? Buy followers or like or plan a good strategy, or other social networks for your brand? This is one of the questions that many companies ask today. And…

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Create Great Social Media Channels

Create Great Social Media Channels

If you are a business owner, or simply a manager that wants results, then you know the importance of your social media channels. There are plenty of channels out there, with more becoming more popular every day. If you find yourself wanting to find ways to better your social media channels, there are a few tips that you can keep in mind. First, social media has quickly become the first line of customer service. Customers…

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5 Ways You Can Run Your Small Business Like A Big Corporation

5 Ways You Can Run Your Small Business Like A Big Corporation

You are already a star for having your own business. But simply realizing the dream and opening the business is not it. As an entrepreneur or small business owner, you know you need to keep your business going to achieve greatness. To do so, you need to think big. So we have compiled five ways you can operate like a large company. Think Strategically To get where you are, you would have started with a…

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What Video Resolution and Aspect Ratio is Best for Social Media?

What Video Resolution and Aspect Ratio is Best for Social Media?

When you upload your videos onto social media platforms – what resolution do you normally use? Some social platforms that are built around videos (i.e. YouTube) deal best with conventional videos in a 16:9 aspect ratio and HD resolutions of either 1080p or 720p. However that does not always hold true. Different ‘Native’ Resolutions and Displays Some social media platforms display videos differently – and as such use various other ‘native’ resolutions. A good example…

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How Social Media Fosters Brand Loyalty

How Social Media Fosters Brand Loyalty

We can all think of our favorite brands. They may be household names for foods we grew up with in childhood, or may represent recent discoveries in the supermarket aisle. When the right brand comes along, a person tends to search for it as something they can rely on again and again. If you are developing a brand, your aim is to create brand loyalty by thinking of your target customer and what will appeal…

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Never do this: 5 worst tips on social media

Never do this: 5 worst tips on social media

The network is full of tips and tutorials on how to use social media to promote a brand, but not all are successful and today we are going to see the worst advices in social media. Social media marketing requires knowledge and strategy: it is not enough to open profiles and publish any content. If you do not approach social networks with head the only thing you will get is wasting time and efforts. Maybe…

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Social Selling comes to stay: Are you ready?

Social Selling comes to stay: Are you ready?

No one has doubts about the power of networks to generate brand, increase communication with customers and improve the image of the company. But: what happens with the sales? Do you serve real social networks to sell? How can help the Social Selling to sell? In recent months, social networks are adding more features that improve the purchasing process initiated in this area. Although still in development, in the United States initiate a purchase after…

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