How Social Media Fosters Brand Loyalty

How Social Media Fosters Brand Loyalty

We can all think of our favorite brands. They may be household names for foods we grew up with in childhood, or may represent recent discoveries in the supermarket aisle. When the right brand comes along, a person tends to search for it as something they can rely on again and again. If you are developing a brand, your aim is to create brand loyalty by thinking of your target customer and what will appeal…

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Never do this: 5 worst tips on social media

Never do this: 5 worst tips on social media

The network is full of tips and tutorials on how to use social media to promote a brand, but not all are successful and today we are going to see the worst advices in social media. Social media marketing requires knowledge and strategy: it is not enough to open profiles and publish any content. If you do not approach social networks with head the only thing you will get is wasting time and efforts. Maybe…

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Social Selling comes to stay: Are you ready?

Social Selling comes to stay: Are you ready?

No one has doubts about the power of networks to generate brand, increase communication with customers and improve the image of the company. But: what happens with the sales? Do you serve real social networks to sell? How can help the Social Selling to sell? In recent months, social networks are adding more features that improve the purchasing process initiated in this area. Although still in development, in the United States initiate a purchase after…

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How to properly re-use video content across different social media platforms

How to properly re-use video content across different social media platforms

Using video content on social media is a big part of video marketing. However while in the past the focus was primarily on YouTube and possibly Facebook, nowadays there are many other social media platforms that cater to videos – including Vine, Instagram, and Twitter. The only problem you’re going to run into is that it would not be a good idea to simply re-use exactly the same video content across all these platforms. That…

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4 Keys to improve engagement in social media

4 Keys to improve engagement in social media

Improve engagement is one of the most important challenges in Social Media. We give you the keys to achieve The type of content posted in social media is closely related to the impact and with the public participation. This interaction results in a positive performance of the SEO strategy and, ultimately, greater brand visibility in improving the online reputation… and sales. Thus, the path does not begin sales elsewhere than improving the type of content…

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Groups and Communities: The Secret of the Popularity of your Content

Groups and Communities: The Secret of the Popularity of your Content

No one doubts how important it is to have a Facebook page so that your followers can be abreast of your news. Google+, although it does not have so many defenders, also remains an important social network and worth having a page on it. Almost all organizations have a page on Facebook and Google+, but very few make use of another important function of these networks: the groups and communities. The groups of Facebook, and…

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WhatsApp: Is it affecting the quality of communication?

WhatsApp: Is it affecting the quality of communication?

In our society today we know that we are fully immersed in the technological era, the virtual and remote communications. Contact “face to face” is becoming obsolete and is being replaced at a staggering speed by contact through networks such as WhatsApp, Facebook, Twitter and other applications and networks that allow us to have conversations without leaving our home. A communication that is inevitably changing… Undoubtedly the amount of benefits at a practical level and…

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Effective tactics for your social media

Effective tactics for your social media

Although your company work well on the Internet and think that you are carrying out proper management of your social media, always everything can be improved. So we leave some notes for you to give the final touch to your brand on social networks and succeed in among your followers. Use hashtags. Twitter was the pioneer, later joined Instagram, Pinterest… and now also Facebook allows searches by tags. It is a great method to archive…

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