Archive for the ‘Social Media Marketing’ Category

TheNanny612 and the Three Avatars

Tuesday, July 1st, 2008 |

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I wrote a post regarding my avatar change on Collective-Thoughts. This post is a continuation of that. The avatar I had chose at the end of that post didn’t work out. And since my 6 year old daughter helped me come up with my final choice for an avatar I decided to write this post in the form of a Child’s Story, "Goldilocks and the Three Bears".

 The Avatar Story
Image by Super Dave Chen

TheNanny612 and the Three Avatars

TheNanny612 was a Young Lady who spent much of her days Social Networking. She had her own land in her part of the Web 2.0 World.

Normally this Social Media Lady would had been content to go about her usual Social Networking, but on this day she chose instead to cut off her long curly hair. Knowing that once she did this she would have to perform the duty of choosing the right avatar for her part of the Web 2.0 World named Social Desire.

It was on this day that TheNanny612 Avatar Journey began.

TheNanny612 didn’t think the duty of choosing an avatar would be a difficult one. After all, what is the big deal, really? An avatar simply is a picture to help members of Online Communities know who you are…. is that really such a big deal?

So, TheNanny612 simply had her picture taken a few times with a cell phone. She chose the best of the batch of pics, cropped it and sized it perfectly. She made each picture into different sizes to easily accommodate the different requirements at different Social Networking Communities. The smallest Avatar size is 50×50 for Sphinn and StumbleUpon uses a 475×475 on its About page.

TheNanny612 Avatar #1

475 x 475 50 X 50
TheNanny612 Avatar #1 475x475 TheNanny612 Avatar #1 50x50

She really liked this picture, but it was so dark. She didn’t realize how dark until she had it resized to fit Sphinn’s 50×50 Avatar requirement. The size Avatar for Sphinn is so small & so dark that it is terribly difficult to recognize who the picture is of….. That will never do.

TheNanny612 sighed as she really thought this was going to be simple. "Oh well.", she said as she moved on to the next stop.

She took a look at the first picture to see what the problem was and came up with a few of things.

  1. To dark.
  2. Little Contrast. TheNanny612’s dark hair against the dark chair. There was absolutely no contrast.
  3. The picture was taken with a Cell phone. The quality of cell phone pictures aren’t always good enough to work with.

So, TheNanny612 decided that she needed to do things differently. She decided to do everything completely opposite from what she did last time.

She dressed in a white blouse and sat on a light rug in front of a cherry stained door. This is how the picture looked in its largest and smallest forms:

TheNanny612 Avatar #2

475 x 475 50 X 50
TheNanny612 Avatar #2 475x475 TheNanny612 Avatar #2 50x50

TheNanny612 was initially happy with this photograph. She likes the black and white look and the contrast is nice. But, notice how the picture changes when it is made smaller. The change in size makes it difficult to recognize that its TheNanny612 at all. She began to think that there will be no 50×50 avatar that will be easy to recognize, but she knew that wasn’t true. After all, her last 50×50 avatar was easy to recognize.

So, TheNanny612 went back on her search for the Perfect Avatar…. the Avatar that was "Just Right."

The problems with the 2nd Avatar?? There were a few…

  1. It’s a lovely shot large, but when made smaller it is difficult to recognize.
  2. The picture is simply to light. The black and white look washes TheNanny612 out. She will not stand out compared to others which is very important in Social Networking.
  3. The contrast problem in the 1st photograph caused TheNanny612 to dress in light colors, but this did nothing for the photograph either.

TheNanny612 was truly frustrated. She asked out loud, "Why is this so hard?" All of a sudden it came to her…. she needed to figure out what made her original Avatar Memorable.

What made the Original TheNanny612 Avatar Memorable

TheNanny612 Original Avatar

  1. An Unusual Head shot
  2. Sepia - I didn’t use Black & White….. Sepia added a bit of color.
  3. Side Angle
  4. Not the entire head
  5. Nothing much else in the background.

More determined than ever TheNanny612 decided to stick with what seemed to work with her original avatar. The most important thing to her was that the avatar needed to look just as good small as it did large. And, up until this point that had been TheNanny612’s struggle. She needed to stop posing so much & get back to basics…. get back to what worked for her in the past.

TheNanny612 decided to hand the camera to her 6 year old daughter and allow her daughter to snap a few random shots. Little did she know the perfect avatar would be taken by the young child.

TheNanny612 went through all the photographs taken by her daughter that day. She came across one that she felt would be a perfect fit if cropped just right. This is what she came up with:

TheNanny612 Avatar #3

475 x 475 50 X 50
TheNanny612 Avatar #3 475x475 TheNanny612 Avatar #3 50x50

The first first Avatar was too dark, The 2nd Avatar was too light, and the 3rd Avatar was just right!!

With each Avatar mistake TheNanny612 learned something and the final Avatar was the nicest in all the Land.

The Moral of this story…

Sometimes things don’t go well the first time around or even the 2nd. But, as long as you make each a learning experience then the outcome is usually good one.

The End.

The ABCs of Social Media

Wednesday, June 11th, 2008 |

Social Desire will be featuring Guest Posts for the next few weeks. Today’s Featured Guest Post is by Mark Dykeman.

The ABC's of Social Media
Image by Steve & Jemma Copley

Everyone’s got a Top Ten list, an 8 step guide, or some other how-to post to succeeding in social media.

This isn’t one of those posts. Not exactly. Not really.

OK, maybe a little bit.

What I’ve done is to take each letter of the alphabet and try to find one or two words that can be used to describe social media. I’ve tried to cover many of the important points and aspects of social media that I’ve picked up through my own activities. I hope you enjoy and find it useful.

The A – Z listing for social media

Ask/Acquire – social media is a place where we can ask questions and acquire knowledge; there are tons of great resources out there.

Bold – push yourself and test your limits. Try things that might have scared you in the past, either due to lack of confidence or experience. Be bold!

Communicate – it’s all about the conversations.

Demonstrate – show people what you know; help educate them. (note: I was very tempted to use the word "desire" here… ;) )

Evaluate – absorb everything you can, but keep a critical eye open. As you meet different people you’ll gradually get a sense of who knows their stuff and who doesn’t. Don’t accept advice blindly – think it over and make up your own mind.

Friend – "friend" has become a verb in social media, where you give or are given permission to share stuff with other people. It’s a key component of social media, hence the word "social".

Give – contribute to the body of knowledge with your own thoughts, ideas, tips, tricks, critiques, and others. It’s not valuable if you keep it to yourself.

Help – as per give, take the time to do favors for other people. Answer their questions; show examples. You get a lot back from this, even if it doesn’t happen immediately.

Ideas – social media contains some of the coolest parts of higher education – the discussion and refinement of ideas.

Join – if you’re going to be social, join groups that interest you. It’s all about relationships.

Knowledge/Learn – this K and L go together like peanut butter and jelly; learn stuff, increase your knowledge.

Mentor – help a beginner and you could have a good friend for life.

Name – names are important, doubly so in social media. Meet people, remember their names. They’ll do the same for you!

Open – be as transparent as you can. Consider different points of view, as well. Speak respectfully, but freely.

Passion – that burning sensation isn’t an, um, infection, it’s the power of love and desire when you discover something that you love to do.

Question – questions drive social media. Why? Because we all want to find answers!

Reveal – tell the world about yourself to the extent that you feel comfortable to do so. People want to know something about their follow social mediaites!

Share – as with giving, sharing means doing things that don’t just benefit yourself, they benefit other people as well. Give credit where credit is due and share the rewards!

Teach – again, show people what you know and we all benefit.

Understand – this is critical, because language is an imperfect means of communication. It can be very easy to misinterpret someone else’s writing, especially if it hits an emotional hot button. Make sure your reactions are tempered by understanding so that you know what was really meant within a communication.

Vigor – show some life there, sparky!

World – it’s a big world out there and social media will expose you to places that you never knew existed.

X-Ray – look inside and see what’s really happening. Don’t be fooled by exteriors or pretenses. Get the real story.

Yearn – satisfy those self- actual cravings, at least temporarily, through social media participation. But stay hungry – there’s always more.

Zen – practice, be mindful, and learn constantly as a path to enlightenment (of sorts). You might not become a spiritual master, but these principles can still lead to fulfillment in social media.

Social media from A – Z – there it is. I hope you were paying attention because there’s a test coming up!

(Of course, the test never ends… ;) )


If you enjoyed this post check out more of Mark Dykeman’s work at Broadcasting Brain, his blog about communication and social media.


 

Lymphoma the Victor in IM-NY BOTW SMO Contest For Charity!

Thursday, March 6th, 2008 | IM-NY BOTW Lymphoma Charity Event

Each year coinciding with a major SEM event, The Internet Marketers of NY throw a Manhattan party bash to benefit a deserving charity. This year during Search Engine Strategies New York, the event’s sponsor Best of the Web ran a friendly poll where “advocates” ran unofficial social media campaigns, amongst SEOs and other communities, to help choose the lucky charity to receive the funds.

Jennifer Laycock, advocate of the HMBANA Milk Bank was in the process of kicking everybody’s asses with a miraculous come from behind Rally. This Grand Master of Mommy Links (and industry luminary) was sending out twitter blasts in 10-minute increments and had taken the lead.

Jennifer timed it perfectly, waited until the last minute, worked it, and was poised to bring the loot home for the Milk Bank. Which, let me just say, is an amazing charity. HMBANA Milk Bank is able to provide breast milk to premature babies who are in desperate need of the extra nutrition. Being the amazing Mommy that she is, it is no wonder that Jennifer battled to the last minute for her Charity of choice.

Then aimClear and all the other Lymphoma supporters roared back with SearchEngineWatch and aimClearBlog posts, StumbleUpon, email, and PM campaigns to the far corners of the earth. (Does that guy ever sleep?) You see, 3 years ago Marty survived Lymphoma Stage 3B, so this cause is also close to his heart.

The other contestant-charities were Camp Interactive and the National Association for Colitis and Crohn’s Disease advocated by Sara Holoubek and Mel Carson respectively. These are very worthy causes, which help a LOT of good folks out. Congratulations and thank you to all the bloggers who participated in supporting. We hope to see you at the party on March 18th during SES. (details here)

The People Pleaser 2.0

Monday, February 4th, 2008 | People Pleaser
Photo by *sean

The People Pleaser 2.0

We have all come across a People Pleaser at one point or another. People Pleasers love making people happy. They seem to become happier themselves by making others happy. They are super nice…. almost too nice, some might say.

If you have ever have been a People Pleaser yourself your life isn’t as happy as it might appear to others. You appear happy on the outside, but on the inside you are extremely unhappy. In order to not feel the pain you are feeling inside you go above and beyond making others happy and ignoring the pain you are having inside. The People Pleaser is usually over worked and under appreciated. The People Pleaser will rarely speak up if they are feeling unappreciated. As a matter of fact, they will continue helping others and saying "yes" to things they shouldn’t just to make others happy. What you might not be aware of is that the People Pleaser is probably very bitter on the inside. They want to say "No" (and they should say "No"), but they want so badly to be accepted and liked that they rarely, if ever, say "No". Usually to the detriment of her/himself.

Being a People Pleaser in the real World is extremely difficult. But, what do you think it is like to be a People Pleaser in the virtual World… where online community is so prevalent? For the rest of this post I’m going to call the People Pleasers on the internet People Pleasers 2.0.

The Pattern below is associated with the People Pleaser, by Jay Earley, PhD

  • I try to be who someone wants me to be.
  • I am afraid to rock the boat.
  • It is hard for me to know what I want.
  • I avoid speaking my mind.
  • I find it easier to go along with what someone wants or with their opinion.
  • I fantasize about a strong person taking over my life and making it work.
  • It is hard for me to express my feelings when they are different from someone I’m close to.
  • It is difficult for me to say No.
  • I avoid getting angry.
  • It is hard for me to take initiative.
  • I try to be nice rather than expressing how I really feel.
  • I want everyone to get along.

What happens when these people are involved with Social Media? What is it like for the People Pleaser 2.0?

Anyone who has spent anytime reading this blog knows that I am extremely involved in Social Media. But, what you might not know about me already is that 10+ years ago I had some major People Pleaser issues. I did all I could to make everyone around me happy only to find that I was extremely unhappy and unfulfilled. Over the years, and much therapy later… I have greatly improved. But, I do have to admit that with the addition of Social Media activities in my daily life that at some points over the past few months I have felt those past issues and insecurities creep back a bit. I can sense when these feelings kick in and for the most part can overcome the feelings associated with the people pleaser. But, If I am feeling this way I wonder if there are others feeling this way as well. Others who might not realize that there are tactics to overcome these feelings.

Below, I have put together what I believe are the symptoms of being a People Pleaser 2.0. These are not medical symptoms, but these are what I believe, through my own experience, what being a People Pleaser in Web 2.0 would be like.

People Pleaser 2.0 Symptoms:

  • Voting up on all requests from Friends, but you never ask for the favor to be returned.
  • Going through Friend’s submits on Social News Voting sites and voting all up without even reading the posts first.
  • Before naturally voting something up looking to see who else voted it up first. Not having enough faith in your own opinions to vote anything up before noticing if others agree too.
  • These people never want to rock the boat in the social communities. So, they tend to keep all of their opinions to themselves until they begin to hear other opinions. They tend to side with other people’s opinions.
  • People Pleasers tend to be frightened every time they publish a post. They are afraid of other people’s thoughts on their posts because a People Pleaser bases their feelings on how others feel.
  • Comments on their blog is enough to make or break them. They feel elated and happy when their posts receive good comments, but these people are coming undone on the inside with each of the negative comments.

Learning how to say "No" to others and trusting your own opinions enough to state them is so important to being happy. I am learning that myself.

Social Media is wonderful!! I love it, but I also know that with dealing with people brings the pressures of making some happy and disappointing others. It’s impossible to make everyone happy and if you are worried about making everyone happy, who is making you happy?

More on overcoming being a People Pleaser and feeling confident enough to say, "No".

How to Stop Being a People Pleaser

How to Stop Being a People Pleaser - wikiHow gives you steps and tips on how to stop being a people pleaser.

The People Pleaser Pattern - Jay Earley, PhD highlights the People Pleaser Pattern, sometimes known as compliance.

"People Pleasers" Pay a High Price - Vijai P. Sharma, Ph.D writes why people pleasers pay a high price.

3 Reasons To Stop Being A People Pleaser - Journal-a-Day gives the readers 3 reasons that you being a People Pleaser must end!!

Being Nice Can Be Hazardous to Your Health - Can being a People Pleaser actually be making you sick? Yes, it can.

How To Stand Up For Yourself - Laurie Pawlik-Kienlen shows you How to Practice Being Assertive.

How to Know the Right Thing to Do - srichinmoybio.co.uk shows you how to do the right thing for you (not for others).

5 Ways to Develop Independent Thought - Tom O’Leary at PickTheBrain writes a post on how to think independently.

How to Say No

8 Essential Strategies to Saying “No” - Leo Babauta offers a few practical strategies For those who have trouble saying “no".

The Gentle Art of Saying No - Here are the Top 10 tips LifeHack.org writes about for learning the Gentle Art of Saying No.

How to Say No and Stay Friends - Marco Adragna shows you how you can say no to a friend without losing the friendship.

4 Quick, Easy Ways to Say No to People Who Take You for Granted - Jake Sim offers these 4 great ways to stand up for yourself and say No.

How to say NO and have people respect you for it - Say No and get the genuine and lasting result you need to put in authentic effort and respect.

The Art of No - Powazek explains the art of saying, "No" for a Graphic Designer’s perspective.

4 Tips for Saying No: Take Control of Your Time - Here are some tips that can help to bring some clarity and lighten up your mental ‘load’ when you want to say no. ThinkSimpleNow.com

How to say "no" without feeling badly - Dawna Sinclair shares with us how she got over feeling badly when she had to say "No".

Stop being a People Pleaser - passou pela mente offers some steps on how to stop being a people pleaser.

7 steps to start saying ‘No’ - The Birmingham News offers a very precise 7 step process to saying "No".

How to Say No Respectfully - wikiHow gives you steps and tips to saying "No" respectfully.

Say No But Say It With Finesse - Can you say no to your boss, neighbor, child, friend or coworker? If not you are not alone. Vannie Ryanes shows you how to say, "No" with style.

Saying No at Work

The time I learned to say “No” at work - ChiefHappinessOfficer shows you that if you can’t say "No" at work then your "Yes" is meaningless.

How to say no to extra work without feeling guilty - Mitch McCrimmon posts some practical tips for saying no on the job.

Getting to No - Hannah Clark writes this excellent post on learning to say no you need to start by identifying why you always say yes.

How to say ‘no’ to overtime - MothersWhoWork writes this terrific post directed towards mothers. She points out ways to say "No" to overtime.

When to Say No to Work - Geoff Williams shows you how to turn down projects.

Say no to free work! - CreativeBits explains that even if someone is a friend…. say "No" for working for free.

Saying NO to Good Opportunities! - Kimberly Stevens writes how you need to learn to say "no" to good opportunities, so you could say "yes" to the great ones.

Saying No in Business - Clients / Customers

Freelance Writers: How to Say No to Clients - The People’s Media Company shows you how to now allow yourself to become overwhelmed by clients or projects.

Increasing Your Marketing Agency’s Revenues by Saying "No" to Clients - Andy Beal shows you why saying “no” to a client is often good for business.

How to Say "No" to a Customer or Client - Kori Rodley Irons offers some little tidbits on saying "No to customers or clients.

When Is It OK To Say No to a Customer? - Silvana Buljan offers suggestions as to how to know when it is OK to say No to a customer.

How to Say No to Clients You Want to Keep - Finding creative ways to saying "No" to a client means that you can say "No" and keep the client as well.

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26 Reasons Why I Love Twitter - Plus 27 More just in Case

Thursday, January 24th, 2008 | I Love Twitter

A while back I wrote a post about how I just didn’t get Twitter. At that time, It didn’t make sense to me to hear people rave about Twitter. But, I must say….. Twitter is another Social Media Activity that I am really enjoying. As a matter of fact, it is one of my top three favorite Social Networking Sites.

Yes, I’m aware in my last Twitter post that I complained about the 140 Character limit, but I found that for the most part the 140 characters that I am limited to is perfect. It is just enough space to say what I have to say and I’m done.

On Twitter the major players come out to play. They talk to their followers. Not only do they talk to their followers, but many times they ask their followers questions that will appear on future posts.

You can make Twitter as personal or business like as you would like. But, I must say that I am enjoying the personal side of it. And, frankly, I see nothing wrong with Business being Personal anyway. At least for me. I spend the majority of my waking hours working…. Damn right, it is personal for me. And, being personal with people and learning about them makes me happy. Me being happy makes me a better business person. Blah, blah, blah …. Comes full circle. You get it.

Some of the many, many reasons I love Twitter

Eavesdropping on other Twitters conversation is not only allowed, but it is the norm on Twitter.

Tons of fun & plenty to laugh at.

Website Help.

If someone tries to communicate with me on Twitter I can ignore people until later… they don’t have to know I’m there at that moment.

Plenty of Advice from one Twitter to the Next.

Efficient - Gotta love efficiency.

Blogging Ideas.

Travel Destinations - Great Restaurants, Site seeing Ideas & the best hotels.

Vent - If you are feeling a bit irritated about this or that vent on Twitter. Someone is always willing to listen or offer there own opinion.

140 Character Limit - Because I love short & sweet…. Get to the Point!!

The concept in incredibly simple - Did you ever hear of the saying, "Keep it Simple, Stupid?" Well, it just makes sense.

Life & Death - I have read about baby’s being born and people passing away. Reality, people.

Jobs - People find employment and employment finds people on Twitter.. Including myself. I was contacted by someone on twitter looking for help with Social Media Marketing…. and I was ultimately hired by that person.

Discussing Politics.

Met Twitters in my Region.

Found out about events going on in my area.

Who needs Feed Readers anymore?? I can find out most of my favorite Bloggers updates on Twitter. However, I do still use a Feed Reader, but honestly it’s much less often.

Increase in Traffic.

Application Ideas.

New Blog Readers - Even someone that YOU are a fan of.

Have a question…. any question!! Ask your Twitter followers. You are bound to get many different answers.

So much less interrupting than standard IM’s. - People can send me a quick message that is direct and to the point and I’m good.

Know what your friends are doing. It’s really cool to know what the friends you have been networking with are doing every once and a while. Makes their physical distance from you seen a little less far. And, many of the friends I have been networking with on Twitter live very, very far away.

No popular crowd . Even the "Major Players" on my Twitter Following list seem to participate a lot!! They converse with everyone it seems. I do come across a few that seem to keep to keep to themselves or talk amongst a smaller crowd. But, everyone has their own method of using Twitter, so I won’t judge them. Whatever works for them.

Quick Direct Messages to followers. Direct Messages are perfect if the topic is a bit more private and I don’t want it on the Public Timeline.

Time Management Ideas from Many. All of the Time Management advice has been brilliant. And, once I try to apply them to my life…. they probably even work.

A following in no time - There is something very “Rock Star” about that.

Those are just some of my many reasons I am going to stick with Twitter. I adore it and it is going to be part of my daily Social Media activity for a long time.

Still, unsure about Twitter…

…here are 26 links to fabulous articles and posts that explain in many different and unique ways why you should be using Twitter regularly. And, how to use Twitter in the most productive and lucrative ways possible.

 

Twitter Guides

How to Use Twitter - Tips for Bloggers - Darren of ProBlogger has been writing a lot about Twitter in the last week…. and it is really amazing stuff. This post Darren gets very detailed in this "How to Use Twitter" post.

Newbie’s guide to Twitter - Rafe Needleman of Webware offers a very basic guide for Newbies on using Twitter.

Mobile Instant Messaging Meets Social Networking: Twitter - A Beginner’s Guide - MasterNewMedia.org puts together a detailed Guide to Twitter for Beginner’s.

Your Guide to Micro-Blogging and Twitter - Mark Glaser at Media Shift writes his guide to Twitter and Micro-Blogging in general.

The 12-Minute Definitive Guide to Twitter - Fred Stutzman of AOL Developer Network writes a general guide to Twitter. The 12-minute part has nothing to do with the Guide’s length or the amount of time to read it. Fred just titled the article using the 12-minute time to coincide with Twitter’s short 140 character limitations… short and sweet. Hence, 12-minute Twitter Guide…. short and sweet.

Advanced Twitter: Don’t Tweet Like A n00b - Brian Oberkirch offers some friendly usage guidelines:

 

Twitter for Professionals (Marketing, Business)

Twitter: More Than Messaging, It Can Generate Traffic - Neil Patel shows you how Twitter can be used to generate traffic to your site.

Guide to Twitter as a Tool for Marketing and PR - Lee Odden puts together some thoughts on using Twitter as a Marketing Tools. Plus, Lee includes Tips from Twitters themselves.

17 Ways You Can Use Twitter: A Guide for Beginners, Marketers and Business Owner - You can always count on Maki of DoshDosh to put together an amazing Guide…. and here he doesn’t let me down Check out Maki’s Twitter Guide to use Twitter for Marketing.

The Big Juicy Twitter Guide - Caroline Middlebrook put together this amazing Twitter Guide….. This guide is well known all over the Blogosphere for explaining how to use Twitter successfully for Marketing purposes.

Eight Ways Twitter is Useful Professionally - Anne Zelenka of WebWorkerDaily explains 8 ways that you can use Twitter Professionally.

Web Strategy: What the Web Strategist should know about Twitter - Jeremiah Owyang of Web-Strategist.com wrote this amazing post that will serve as a guide to come up with a Web Strategy using Twitter.

A Few Non-boring Ways to Use Twitter For Marketing - Rohit of Influential Marketing Blog comes up with some non-boring ways to use Twitter for Marketing.

7 Ways Marketers Can Use Twitter - Ann Handley writes this post for Marketing Profs Daily Fix in regards to how Twitter has a real use for media companies and social-media-savvy brands.

Using Twitter as a Marketing Tool - Carlos Granier-Phelps explains how you can immediately reach your clients with breaking news at zero cost by using Twitter.

 

Twitter Tips

Twitter: Use it Productively - Sometimes it can be difficult to see how to use Twitter productively. Here Craig Childs gives you tips how to be productive using Twitter.

The Several Habits of Wildly Successful Twitter Users - Bren from SlackerManager offers some Twitter tips and advice.

The 10 ways I learned to use Twitter in 2007… (aka Why and How I use Twitter) - Dan York of Disruptive Conversations gives 10 of his best tips he learned in 2007…. trust me, they will still work in 2008.

10 Ways Twitter Can Boost Your Social News Profile - Dan Zarrella writes a Guest Post for ReadWriteWeb about the 10 ways you can boost Social Networking Profiles using Twitter.

5 Ways to Use Twitter for Good - Chris Brogran writes this great post on LifeHack.org on different ways to productively use Twitter.

Confessions of a Twitter Convert - Adam C. Engst of TidBits Networking writes a post confessing his feelings on Twittter and tips on how it works.

Twitter is Paying My Rent - Marshall Kirkpatrick writes this post giving you pointers on using Twitter…. keep in mind that Marshall states that Twitter pays his rent. So, I would totally recommend you follow these tips!!

How Twitter Made My Website Better - Guy Kawasaki answer’s Chris Brogan’s Request by writing this post on how Twitter made his Website Better.

Using Twitter to Help Communities - Nate Ritter explains how non-profits could best put Twitter to good use. Very Cool!!

Twitter Me This: Brainstorming Potential Educational Uses for Twitter - Christopher D. Sessums comes up with uses for Twitter in Educational Settings.

35 Twitter Tips from 35 Twitter Users - Darren asks he Twitter Followers for Twitter tips and he was now let down. Here are 35 Twitter Tips from 35 of his Twitter Followers.

Make sure to follow me on Twitter.

 

Added after Post was Published:

200+ Internet Marketing Gurus on Twitter - Brian Chappell wrote this post for MarketingPilgrim where he put together a comprehensive list of Internet Marketers that use Twitter.

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I confess… I used to be an Uptight Control Freak!!

Wednesday, January 16th, 2008 |

Uptight Control Freak
Photo by KoAn

I wrote a post on Collective-Thoughts yesterday, "What if Social Media were a Disorder?" And, even though it was meant to be a humorous post playing on the fact that many, myself included, are obsessed with Social Media. I got to thinking that maybe for some it actually might be thought of as a disease that they are afraid to catch. It was not that long ago that I felt that Social Media was “The Leper”.

I remember a couple of years ago before I had accepted Social Media I was a stubborn Webmaster. I enjoyed my silent World. I enjoyed having total control over my Websites….. control over my business. I felt that keeping out other opinions would be the best thing for me. After all, nothing good could come from opening up the doors to communication between the world and me. I am a control freak when it comes to my business. I think that I have been successful in part because of my need for control. But, what I didn’t realize was that much of my fear of Social Media was keeping me from more success.

There were two Big things I hated….. two things standing in the way between me and Social Media.

  1. Change - I hate change. Adding a Blog to my websites meant a lot of change. Change is very frightening for me because it makes me feel a loss of Control…. which brings me to my next big problem with accepting Social Media.
  2. Loss of Control - I am a total control feak. I felt that adding conversations to my business was going to ruin everything I worked so hard to achieve. I had a huge fear of negative feedback from customers, negative comments from competitors and spam.

There were other fears (as Rachel of BehindTheBuzz points out in her post), but these two were the biggies for me. And, these two fears were not only holding me back from Social Media, but from bigger success. I never imagined all I was missing until I took a good look back on how far I’ve come since I entered its world. But, once I added a blog to my Preschool Curriculum eCommerce site (my 1st taste of social media) good things began to happen. Good things like:

  1. Increased traffic
  2. Increase in incoming Links
  3. Moving up the Serps
  4. Branding of my Business name & Products
  5. Wonderful Conversations with People in my Niche.
  6. Increase in Friendships
  7. I enjoy what I do so much more

As a Webmaster I felt that as long as I didn’t allow Social Media in to my Business then I could keep all other opinions (other than my own) out of my business. But, the fact is that whether I liked it or not my readers, customers and potential customers would be talking online about my products. These people would be discussing my products online in Message Boards, Social Networks, Blogs, etc…. whether I was participating or not. At least if I participated I could respond to their comments whether good or bad. And, if I received Spam as comments I would have a chance to monitor the comments before they went live. So, at least I felt that ultimately I was still in control. And, this sense of control put me at ease.

I am not that great at taking constructive criticism, so the thought of negative comments on the Preschool Products that I designed and created myself makes me a bit nauseated. But, I’m dealing with it…. quite well actually. All comments on my eCommerce site have of all been pretty positive and proactive. I have actually enjoyed the interaction with my customers. I had forgotten how much I had missed social interaction. I think that communication between myself and customers have made my company more approachable and human. And, when the time comes that I have to deal with a truly negative comment in the public eye I will respond the best way I know how…. with honesty and sincerity.

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5 Reasons my StumbleUpon Profile Stands Out

Sunday, January 6th, 2008 | StumbleUpon

This past Friday Darren Rowse of ProBlogger wrote a post, Using StumbleUpon to Get on the Radar of Other Bloggers . In this post Darren wrote how he had taken notice of me and my work due to my stumbling his posts a few times. He mentioned in this post that he recognized me as a person who had stumbled his work more than once and he landed up taking a closer look at my StumbleUpon profile where he noticed my many sites and even subscribed to this Blog’s feed.

Darren Rowse mentioning me on his blog has got to be a definite high point in my Blogging career so far. However, after taking 24 hours to sit back and just think about how wonderful it was to be mentioned by Darren on ProBlogger….. something occurred to me. What if my StumbleUpon profile was different? What if I hadn’t taken the time to add clickable links on my Profile? If I hadn’t taken the time to make my StumbleUpon profile stand out would this amazing high point in my Blogging career have past me by??!! Jeeze, the thought makes me shudder.

So, I wanted to take a moment and post a few things that I did with my StumbleUpon profile that might have made a difference between Darren taken notice of my work or not.

Why my StumbleUpon Profile Might Have Stood Out to Darren

  • Avatar - I chose the same Avatar that I use on all my other Social Networking Sites. This way people would recognize me from one Social Networking Site to the next. I used an image of myself, but many people use other things such as their company’s logo, cartoon characters or any other graphic that makes them stand out. For me, it was just a basic picture of myself.

  • Profile Name - Again, just like with the avatar, I chose the same profile name for my StumbleUpon profile as I use on all of my other Social Networking Sites…. TheNanny612. However, I have to say, TheNanny612 is not a very good Profile Name at all. It has nothing to do with what I do for a living….. It is actually more of an Inside Family Joke that no one would understand unless I explained it to them. But, now that people already recognize me as TheNanny612 it wouldn’t be very prudent for me to change it now. However, this might have worked in my favor as well… I haven’t run into another Profile Name that is even similar. So, it probably does stand out quite well.

  • Profile Details - Choose a well thought out description of yourself. It shouldn’t be very long as readers probably won’t stick around very long. Get right to the point. Write your details well, spell correctly and be descriptive.

  • Clickable Links - Make sure that any website links that you would like to mention on your Profile Details are clickable. Your StumbleUpon profile is a great place to promote your sites. When people of the SU Community arrive to your profile page and want to learn more about you the chances of these readers checking out your website are so much greater if your links are clickable. I’m not sure if Darren of ProBlogger would have copied and pasted my link into a browser had I not made my links clickable. So, this is very, very important.

    This is what my StumbleUpon profile page would have looked like had I not made the links clickable:
    StumbleUpon Profile without Links

    This is what my StumbleUpon profile page appears like now with all the links:
    Shana Albert’s StumbleUpon Profile

    It’s really simple to make a link on your StumbleUpon profile clickable. Let’s say you have a site called My Site and it was located at www.MySite.com. This is how you would make that link clickable on your SU profile.

    Go to your StumbleUpon’s profile page and Click on the Link that says, "Preferences". Once this page opens up click on the link that says, "Public Profile". This is where you are going to edit your Public Profile. You will see a box below where it says, "Introduce yourself to Everyone".In this box is where you are going to enter your Profile details.
    Making links clickable on StumbleUpon profile.
    In the spot of your details that you want to be a clickable link you use the following code (changing mysite to your site’s info): <a href="http://www.mysite.com/">my site</a>. (Don’t be alarmed, the StumbleUpon system will automatically add a "No Follow" to the coding.)

    Click Save Profile and when others take a look at your profile the phrase "my site" should look like: my site.

    There is an area on the edit Public Profile page that you can enter your website…. it will look like this:
    Adding your Website to your StumbleUpon profile.

    However, oddly enough, your website’s link does not appear on the first page of your StumbleUpon Profile. Your viewers will have to click on the tab that says "About Her/Him". And, then they will come to a page that they will see the link of your website.
    Website Link on StumbleUpon Profile

    This is an extra click that the viewers of StumbleUpon have to make to find your website’s link. This is another reason why I decided to make clickable links on my SU profile page.

  • Multiple Website Links - When I first opened my StumbleUpon account 6 months ago I had 8 Websites that I wanted to list on my StumbleUpon profile page, but not only did it look funny… it looked almost Spammy as well. I had a discussion with Todd Mintz of SEMPortland who suggested that I purchase my name, Shana Albert, as a domain for other reasons than StumbleUpon. His suggestion was a good one for so many reasons. And, having the domain ShanaAlbert.com worked out on my StumbleUpon profile as well. The ShanaAlbert website is a simple static web page with all of my websites and blogs listed on that page. With a simple click on the link on my SU profile page a reader will be sent to my website that has images and links to all of my sites. This way my StumbleUpon profile will not be inundated with outgoing links. I don’t want a reader to feel overwhelmed when they are reading about me….. I just want them to get a sense of what I’m passionate about. And, I believe that Darren got all of that from a simple look at my StumbleUpon profile.

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How to Create Desire in Social Media

Sunday, December 30th, 2007 | Desire is Pleasure
Photo by sarchi

A big Thanks to Dan Zarrella for this wonderful guest post.

If we are going to talk about how to create desire with and in social media, we must first understand what it is we mean when we say “desire”. In memetics the closest term is probably attention, but that concept is not completely analogous, desire stimulates and is borne from attention. In Fruedian terms, desire is what drives a person to seek pleasure and avoid pain, and to Kant things that purported to make a person’s future better are desireable.

For us to desire something, it must be attention-getting, pleasure-inducing and promise a better tomorrow (or at least a better next few moments), but it must also be compatible with existing mental and social frameworks. We will not view a meme with an open mind if it contradicts an idea or belief we’ve invested attention into, nevermind desire it. This also works at the social level, most people won’t give an idea the time of day if it disagrees with something my social group accepts. Apple fans will not be convinced that windows is better, so its pointless to try, instead try re-framing your meme to prevent resistance. You’ll catch more flies with honey than with vinegar.

The creation of desire, or the process by which a person is induced to desire something come in two models, in one desire itself is a meme capable of transmission and assimilation from person to person and in the other desire is an emotion caused by memes.

In the latter model it can be assumed that if you create a pleasure-inducing and future-enhancing meme, you will stimulate desire. In social media pleasure induction generally comes in the form of entertainment (a funny video) or social proof (being the first in your clique to know about a new rumor), and future enhancing typically takes the form of empowering things, like hassle-reducing gadgets (think iPhone) or HOWTOs.

In the former model, the “desire meme” must be engineered by encouraging the outward expression of desire, both at the individual and the cultural level. Human empathy and a desire to “fit in” and “belong” to a social group with similar motivations will stir desire in people exposed to other people who are already infected with the “desire meme”. Apple has done a great job of stimulating an “us vs them” mentality which leads to strong expressions of group and individual desire, which in turn brings more fans into the fold. The entire Ron Paul meme is about evangelism also. I allowed people to leave comments on the USB Absinthe Spoon site, proclaiming why they wanted one and many of the reactions to the site focused on how much people wanted one rather than the product itself.

In a review of Sade’s Reason, the philosopher Maurice Blanchot said

“For passion to become energy, it is necessary that it be constricted, that it be mediated by passing through a necessary moment of insensibility, then it will be the greatest passion possible.”

In social media it is a challenge, some sort of friction that turns simple want into powerful desire. Things like scarcity and exclusivity, as well as Veblen-based price structures can turn a lukewarm following into a frothing mass of lunatics. Invite-only web services like gmail have taken advantage of this phenomenon to spread widely with very low distribution or advertising costs. My USB Absinthe Spoon campaign was able to drive desire in a specific following by emphasizing the scarcity of the product.


Dan Zarrella is a viral marketing consultant and if you liked this post you can read his blog and vote for it at the SEJ search blog awards for Best Social Media Marketing Blog.

 

 

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51 Favorite SU, Sphinn, Twitter & Facebook Posts of 2007

Friday, December 28th, 2007 | Social Networking 2007Photo by luc legay

2007 will be ending in the next few days and 2008 will be beginning. It has been an amazing year for me. It was In 2007 I became very involved in Social Media Activity. I am looking forward to 2008 and everything that it has to offer, but before I can simply say Hello to 2008 and Goodbye to 2007 I wanted to list my favorite posts from all of my favorite Social Networking sites…. StumbleUpon, Sphinn, Twitter, and Facebook. *Keep in mind that these posts are my favorites and nothing official.*

Favorite StumbleUpon Posts of 2007

StumbleRank - Ranks the Top StumbleUpon Users.

A Comprehensive Guide to StumbleUpon: How to Build Massive Traffic to Your Website - Maki of DoshDosh wrote this mini guide on StumbleUpon because he thought StumbleUpon has enormous potential in maximizing brand exposure while fitting nicely with a long term site building strategy.

How to Use StumbleUpon for Your Business: The Definitive Guide - Tamar writes this great post for 10e20.com.

The Why, How and Who of Marketing in StumbleUpon - Garrett French writes this very in depth post regarding StumbeUpon and using it for Marketing purposes.

Building Your Blog With StumbleUpon - A ProBlogger Guest post by Skellie showing how to use StumbleUpon to increase your Blog Traffic.

Stumbleupon mathematics for stumblers - Tim Nash gives us his thoughts on how he believes the StumbleUpon algorithm works.

How to Use StumbleUpon to Promote - David Risley of WebbyOnline explains in detail how to Use StumbleUpon.

StumbleUpon Will Love Us Even When Google Doesn’t - Brian Wallace writes about the effectiveness of StumbleUpon.

5 Tactics For Driving Traffic From StumbleUpon - Cameron Olthuis writes for Search Engine Land showing you how StumbleUpon is a great way to bring large amounts of traffic to your site…. at times even bringing more traffic than digg.

How to Set Up a Domino Effect of Traffic - Vandelay Design writes how he greatly increased his traffic by setting up a Domino Effect with StumbleUpon.

25 Reasons You Get Thumbs Up - Andy Beard comes up with a list of 25 reasons why you might get a Thumbs Up on StumbleUpon.

Analysis: StumbleUpon’s Top 50 Stumblers - Glen Allsopp felt there wasn’t a lot of information on StumbleUpon on how to become a Top Stumbler. Glen researched and posted his findings.

6 Reasons to Love StumbleUpon - Marty tells us the 6 reasons he loves StumbleUpon.

Writing for StumbleUpon: High Impact Content “Above the Scroll” in Four Easy Steps - Muhammad Saleem points out that with StumbleUpon having your important content above the scroll is extremely important.

How Important is StumbleUpon? - Rose Sylvia shows us how to use StumbleUpon to its fullest.

Favorite Sphinn Posts of 2007

Sphinn - The Social News Site Every Search Marketer Should Be Using - Rand writes in detail 10 reasons why Every Search Marketer should be using Sphinn.

Please Don’t Ask Me to Sphinn Your Stories (and How to Use Sphinn and Similar Social News Websites) - Tamar writes this excellent post about Social Networking Etiquotte.

Why Sphinn Needs a Dumbass Button - Digg has a "bury it" button…. Greg Boser suggests a "Dumbass Button" for Sphinn.

Fool Proof Sphinn-Bait Tactics to Reach the Front Page - Kelvin Newman writes in detail how to reach the front page of Sphinn.

A 5 Pack Of Sphinn Interviews - Todd Mintz Interviews 5 members of the Sphinn Community.

How to Dominate Sphinn in 4 Easy Steps - David Harry comes up with the Sphinn Domination Plan.

The First (un)Official Sphinn Awards - Day 1 - Jeff Quipp at Search Engine People offers days 1 of the (un)Official Sphinn Awards…. freakin hilarious.

The (un)Official Sphinn Awards Part 2 - David Harry Holds Part II of the Sphinn Awards at his site and it is equally as funny as Day 1.

A Very Beginner’s Guide to the Sphinn Network : Tips and Tricks - Mack offers up some tips to New User’s of Sphinn.

Sphinn: In Depth Traffic Analysis And Advice - Matt Jones did his research and offers his traffic analysis and some Sphinning tips.

20 Top Sphinners You Should Know - Here is a list of 20 Sphinners and their sites that you might not know, but should.

Sphinn Google Gadget - As if I didn’t adore Pat of SEOish enough he comes up with this amazing Sphinn Google Gadget.

Favorite Twitter Posts of 2007

The Big Juicy Twitter Guide - Caroline Middlebrook puts together a very detailed guide to Using Twitter for Marketing.

Guide to Twitter as a Tool for Marketing and PR - Lee Odden puts together a great post with tips on using Twitter as a Marketing Tool. Lee’s community offers tons of wonderful Twitter Tips!!

The Several Habits of Wildly Successful Twitter Users - Bren at Slacker Manager offers tips and advice for Successful Twitter Wanna-be’s.

Eight Ways Twitter is Useful Professionally - Anne Zelenka offers 8 ways to use Twitter Professionally.

Use Twitter To Boost Your Marketing Strategy, No Really - Chris Bennett offers his ideas to user Twitter as part of a Marketing Strategy.

The Top 5 Ways Smart People Use Twitter - Sharon Sarmiento suggests focusing on these 5 smart uses of Twitter to keep from falling into the Twitter abyss.

Is Twitter TOO good? - Kathy Sierra writes this post showing her struggle with Twitter…. In this post you can see her struggle with Twitter being a waste of time and the rest of the world chanting Twitter’s wonderful goodness.

Twitter vs. Pownce: Who Pwns? - Tamar takes a close look at Twitter and Pownce and compares the two.

Twitter is Paying My Rent - Marshall Kirkpatrick writes how he uses Twitter to come up with stories to blog about. At the time of this post 6 out of his 7 last posts wint to the front page of Digg… the same stories he came up with thanks to Twitter.

Twitter CAN be Useful! Who Knew? - Due to Twitter coverage of the fires back in October Jennifer Laycock saw an incredibly useful way to use Twitter….. Her brother and his wife were able to subscribe to the Twitter Feed and quick and easy access to instant updates as they drove across the country safely.

Favorite Facebook Posts of 2007

The Facebook Marketing Bible: 24 Ways to Market Your Brand, Company, Product, or Service Inside Facebook - If you are looking on exactly how to Market on Facebook this is a "Must Read" by Justin Smith.

12 Ways to Use Facebook Professionally - Judi Sohn explains why Facebook can be a great addition to your web working toolbox.

How to use Facebook to Promote your Blog - Brian Wallace compliles some tips on how to promote your blog using Facebook.

Not many people know this, but I invented Facebook - Lyndon says, Let us all rise up and shout, “I INVENTED FACEBOOK.”

Your Private Facebook Info Isn’t So Private - Lisa Barone shows why adjusting your Facebook privacy settings may not be enough to keep people from seeing inside your Facebook Windows.

Seven Steps to Graphing Your Facebook Strategy - Dave McClure offers an indepth look at Facebook. This is a great post for anyone new to Facebook.

A Successful Facebook Marketing Campaign - Social-Media-Optimization.com compares a successful Facebook campaign (Target) with an unsuccessful campaign (Walmart).

How to Develop a Hit Facebook App: 29 Essential Tools and Tutorials - SoftwareDeveloper.com comes up with Resources to help you build a successful Facebook app that users will love.

You too might be a Facebookaholic, if: - Dave McClure gives us 17 hints that we might be a Facebookaholic.

Who needs Google? Facebook’s stealth ad system - ValleyWag gives us the details on Facebook’s Ad System.

Mash Pets, SuperPokes, Vampires, or Zombies? What are Your Social Network Ice Breakers? - Mark Laymon shows us how he uses certain Facebook applications to "Break the Ice".

A Girl’s First Time….. being Poked - Ok, this post is one of mine. Sorry, I just crack myself up. ;-)

Is The Horde At Facebooks Walls? - Tim Nash writes this post for Clicks.ws. on the how-to’s of Advertising on Facebook.

Web Strategy: What the Web Strategist should know about Facebook - Jeremiah Owyang tells us what we need to know about Facebook as a strategic marketing channel.

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My Love / Hate Relationship with Social Media

Monday, December 17th, 2007 | Love Hate RelationshipPhoto by Fabbio

I love you so much I hate you!! Or, I hate you so much I love you!! Oh boy, is my head Sphinning!! I keep Stumbling over things and getting Mixxed up because my head is totally in the Social Media clouds. Let me explain my battle a bit…

I love you, Social Media…. Let me Count the Ways:

  1. People – I have met so many people from all over World. Many of these people I would consider a dear friend and/or Colleague.
  2. Traffic - With the correct Social Media Marketing Strategies you can bring a lot of amazing traffic to your site.
  3. This is Work?? - I can call Social Media part of my job, but yet it is so much fun.
  4. Voyeurism - I can be a Voyeur and it’s okay…. Watching where my friends have been and what they did while they were there. (StumbleUpon, MyBlogLog, etc…)
  5. Conversations - Conversations via blog comments, Instant Messaging, blog posts, facebook, twitter, blah, blah, blah.
  6. De-Stresser - Take my mind off of my Stressful Work / Life.
  7. Not all about Google - No longer have to rely on Major Search Engines for all of my traffic.
  8. Keep Updated - Easy to keep up with new and updated information on the topics that interest me. RSS Feeds
  9. Link Building - Building Links is fairly easy with Social Media and a lot of fun. No more emailing for link exchanges.
  10. Creativity - I feel More Creative now than I ever was.
  11. Sweet Dreams - I love Social Media so much I even dream about it at night while I’m sleeping.
  12. Opportunities - Joined in on projects with fellow colleagues I have met online
  13. Standing Out - Social Media Activities can make you Stand Out - A successful Article or Blog Post can do very well on Social Networking Sites which can make you stand-out in your Niche.
  14. Social Media Fame - Having a Blog with a Readership can make you feel like a Superstar.

I hate you, Social Media… Let me Count the Ways:

  1. Pressure of keeping up the Pace - Feeling if I slow down I will get lost and no one will be able to find me.
  2. Inevitable that someone will be unhappy - This is very difficult for a people pleaser such as myself. Unable to make everyone happy. If you make someone unhappy you might hear about it in a follow-up post or a blog comment.
  3. Voyeurism - Just like I can watch other people travel through the Blogosphere, people can watch me too. Knowing this makes me feel a bit weary about popping on to someone’s blog or StumbleUpon Profile too many times in a row. Not sure why, but it does.
  4. This is Work!! - Social Media is very time consuming. And, even though it is a lot of fun it is so much work!!
  5. People - Most people that I have met online have been wonderful!! But, not everyone is as nice. Some people pretend to be your friend because ultimately they want something from you. Don’t use me!! I hate that!!
  6. RSS Feed Reader is Too Full - As I mentioned in #8 above I use a RSS Feed Reader to keep updated. However, my Feed Reader has become so full that lately I have been missing important posts. Because my Reader is so full I tend to read the Titles of the Posts to see what sounds interesting enough to read and landed up missing some really wonderful posts.
  7. Poor Time Management - What little Time Management Skills I have had in the past have totally went down the toilet since I added Social Media Activity to my To-do list. UGH!! I think I’ve already complained about this in the past, huh?!
  8. Productivity - Productivity on some of my other duties has begun to slip.
  9. Sleepless Nights - Don’t get enough Sleep. Even my dreams are overcome by Social Media Activities.
  10. Social Media Pressure - The pressure to achieve a certain Social Media Status or keep this status is incredibly intense. Sometimes it is hard to enjoy the fame due to the constant fear of losing it.

I will be following this post up with other posts detailing the specifics on each of these Love/Hate dilemmas.

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