Using the broad match in Adwords

Using the broad match in Adwords

Google Adwords offers three basic match types: broad, phrase and exact. Broad match is reputed to be inadvisable because it can generate many impressions with few clicks. But that does not mean you cannot ever use broad match in your campaigns. In some it is recommended. What is broad match? With matches Adwords advertisers control with which searches your ads are activated. The more restrictive match the lower the chances of an ads to appear,…

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