When it comes to building an online brand, you need the right things in place in order to flourish. How can you do well without knowing your competitors? Having backlinks will place you in a good standing for your business. However, you should always remember that your rivals also fight to get the right placement and link juice. Here are some tips to help you gain a leg up on your competitors. One of the…

Protecting the reputation of major brands, both offline and online, is an ongoing concern. Whereas previously what was said on a telephone between a customer and a member of staff was “recorded for training purposes”, now customers often take to one of the social media channels of a brand they feel they’ve received poor service from and let other readers know about it. Brand reputation is debated and disparaged in equal measure in social media…