Social Media goals and SEO Strategy
Today, when we get into a web page, we see a message that very few people read and we always end up accepting, to continue browsing quietly. Well, those messages that we all accept, are much more important than you think. So let’s explain in a simple way what they are and why they have started to be used by almost all the Internet pages and how you can include it in yours. To understand…
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A social media audit is the evaluation of your presence as you appear to the public on different networks. You can have this type of analysis performed for Facebook, Twitter, LinkedIn, Pinterest, Instagram or any platform that you would find useful for your business. A social media audit can answer these questions: 1. Is this profile retaining your current customers? After gathering social media audit data, you will want to pay attention to how many…
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Do you know the importance of having likes on Facebook? You may think that having many likes on Facebook is just a matter of appearance, but it is not the only reason to buy Facebook likes. There is a reason that justifies the investment even more. As you already know by using it Facebook has a search engine, that search engine returns some results according to the words entered, depending on what you are looking…
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The trends in Online Marketing run like wildfire, so if we are not constantly recycling, we will lose the train. Thus, we must closely follow the new preferences of consumers, technological developments and never forget the behavior and preferences of the user, which will be what marks the way forward. So, in this article, we want to tell you about the main trends that are expected to dye Online Marketing throughout this year 2019. And…
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Surely many times you have asked yourself how to act in case of facing a crisis management that affects the online reputation of your company. For this type of situation, we must be prepared to establish a protocol of action that avoids improvised decisions that can blow up our reputation. In this article we will tell you everything you need to be successful. That is why, first of all, it is important to establish a…
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Thanks to the overcrowding of the Internet, and due above all to the popularity that online communities have become in recent years, there is currently a huge variety of social networks and sites through which people share the most varied content, and although within this terrain the best known are Facebook, Twitter, YouTube and Google+, the truth is that there are many more communities of this type, within which we can find more than interesting…
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The company can extend its communication channels to social networks, making it possible for the user to get in touch and talk more about their needs When we talk about Digital Marketing today, many people think directly on social networks. These communication channels are a recurring theme in famous publications, the subject of several conferences and the subject of innumerable books. In the end, what are the characteristics of social networks and why are they…
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Have you ever wondered what SEO is all about? In simple terms, SEO is an advertising discipline or component that is utilised by organisations or advertisers to develop the level of visibility on the web naturally or without payment when search engine results return. This basically implies SEO requires inclusion on both specialised and innovative perspectives with the aim of enhancing rankings on search engines (the rundown of results returned on first, second or third…
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The language spoken by those in the development space can often seem completely foreign. There are so many acronyms and foreign terms that it is quite possible to sit in a meeting and not know what is going on. It can very easily be one of those situations where you know what all the words and letters are by themselves, but when you hear them together, they stop making sense. Getting around this can be…
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The social media plan is a document that includes the key lines of the brand’s communication strategy in social networks and the way in which it will be implemented. Although the ideal is to make a specific plan in each project, here we usually structure the plans with the following sections: Previous analysis Social media strategy Editorial line Campaigns and projects Dashboard and KPIs 1. Previous analysis Before designing a social media strategy, it is…
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