Social Media goals and SEO Strategy
The trends in Online Marketing run like wildfire, so if we are not constantly recycling, we will lose the train. Thus, we must closely follow the new preferences of consumers, technological developments and never forget the behavior and preferences of the user, which will be what marks the way forward. So, in this article, we want to tell you about the main trends that are expected to dye Online Marketing throughout this year 2019. And…
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Surely many times you have asked yourself how to act in case of facing a crisis management that affects the online reputation of your company. For this type of situation, we must be prepared to establish a protocol of action that avoids improvised decisions that can blow up our reputation. In this article we will tell you everything you need to be successful. That is why, first of all, it is important to establish a…
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Thanks to the overcrowding of the Internet, and due above all to the popularity that online communities have become in recent years, there is currently a huge variety of social networks and sites through which people share the most varied content, and although within this terrain the best known are Facebook, Twitter, YouTube and Google+, the truth is that there are many more communities of this type, within which we can find more than interesting…
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The company can extend its communication channels to social networks, making it possible for the user to get in touch and talk more about their needs When we talk about Digital Marketing today, many people think directly on social networks. These communication channels are a recurring theme in famous publications, the subject of several conferences and the subject of innumerable books. In the end, what are the characteristics of social networks and why are they…
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Have you ever wondered what SEO is all about? In simple terms, SEO is an advertising discipline or component that is utilised by organisations or advertisers to develop the level of visibility on the web naturally or without payment when search engine results return. This basically implies SEO requires inclusion on both specialised and innovative perspectives with the aim of enhancing rankings on search engines (the rundown of results returned on first, second or third…
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The language spoken by those in the development space can often seem completely foreign. There are so many acronyms and foreign terms that it is quite possible to sit in a meeting and not know what is going on. It can very easily be one of those situations where you know what all the words and letters are by themselves, but when you hear them together, they stop making sense. Getting around this can be…
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The social media plan is a document that includes the key lines of the brand’s communication strategy in social networks and the way in which it will be implemented. Although the ideal is to make a specific plan in each project, here we usually structure the plans with the following sections: Previous analysis Social media strategy Editorial line Campaigns and projects Dashboard and KPIs 1. Previous analysis Before designing a social media strategy, it is…
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Improving your mental health can be achieved with a small change and that change is, how you approach social media. Follow these tips to alter how you use social media and feel better. 1. Keep Everything in Perspective Research has shown that social media can impact us negatively if we aren’t careful. We often compare own lives based on the things that people share on social media. We often view these posts and photos of…
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Is your company registered for VAT and does it present a taxable turnover of £85,000 or more? If so, from the 1 April, 2019, your company needs to comply with the Making VAT Digital regulations. If you do not, you could face penalties of approximately 15 percent of the annual VAT bill. To date, HMRC has not announced any additional penalties for companies’ non-compliance. The primary issue will be if a taxpayer continues to submit…
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Trade shows and exhibitions provide you with an unparalleled opportunity to promote your business. Along with being exposed to attendees during the actual event, there are also plenty of other opportunities for you to engage. This is especially true when you harness the power of social media. When used correctly, social media can help you bring more people to your booth. It can also help you grow your online audience. Put these tips to work…
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