Improve engagement is one of the most important challenges in Social Media. We give you the keys to achieve
The type of content posted in social media is closely related to the impact and with the public participation. This interaction results in a positive performance of the SEO strategy and, ultimately, greater brand visibility in improving the online reputation… and sales. Thus, the path does not begin sales elsewhere than improving the type of content offered on social media, on blogs, but especially in corporate social networks.
With the intention of showing that path, we will share four good ways to significantly increase the effectiveness of viral content in social media. Let see:
Thus, Instagram is a platform strongly visual growth which has a substantial female audience eagerly for quality images and products at the same height. Twitter is a communication platform in which to find a younger segment. Likedin or Xing are ultra-professional spaces. Google+ has the advantage of good SEO interaction with Google. Facebook facilitates better interaction, but in general, in it are all those who count, but also may not be a social media appropriate to segment beyond a limit with related advertising campaigns. That said, must be evaluated where is the target audience that you want to capture.
Retweeting on Twitter not only brings external information to our audience that we find it easier to implement with less effort, but rather we qualify on the same platform. Our tweets will be offered along the lines of interests and our profile will be invited to follow other standard-bearers on the same line. As for the times, Twitter works well to encourage such interaction from Monday to Thursday, LinkedIn from Tuesday to Thursday, and Facebook, especially Thursday and Friday. Everything is based on test and test.