SEO Strategy

Have you ever wondered what SEO is all about? In simple terms, SEO is an advertising discipline or component that is utilised by organisations or advertisers to develop the level of visibility on the web naturally or without payment when search engine results return. This basically implies SEO requires inclusion on both specialised and innovative perspectives with the aim of enhancing rankings on search engines (the rundown of results returned on first, second or third…

If you finally decided to create a blog, today you’re in luck because you’re going to discover how to get visitors without paying a penny. In this article will give you the necessary keys to appear in the first results of Google applying these valuable SEO techniques. The organic traffic is an increasingly important element for entrepreneurs. It is enough to have a well-developed traffic strategy to transform the reality of any business and all…

As soon as you begin to enter the wide universe of digital marketing, you will come across three letters that will adhere to your head more strongly than your first love: SEO. Together they are the abbreviations of Search Engine Optimization; a term that was first published at the end of the nineties. Almost immediately after the birth of Google in 1996 … and it changes daily. So before you go crazy, you might want…

When it comes to building an online brand, you need the right things in place in order to flourish. How can you do well without knowing your competitors? Having backlinks will place you in a good standing for your business. However, you should always remember that your rivals also fight to get the right placement and link juice. Here are some tips to help you gain a leg up on your competitors. One of the…

Protecting the reputation of major brands, both offline and online, is an ongoing concern. Whereas previously what was said on a telephone between a customer and a member of staff was “recorded for training purposes”, now customers often take to one of the social media channels of a brand they feel they’ve received poor service from and let other readers know about it. Brand reputation is debated and disparaged in equal measure in social media…

Our world has never been so interconnected: half of the global population speaks two languages and we can access cultural contents from all around the world in just a few clicks. However, we realize that sometimes we have troubles mastering the local variations and specificities of a language and its cultural codes. This is why you may want to go beyond the “traditional” translation and use localization service providers to have your website localized and…

It’s not important to just build a website for your business, you must constantly look for ways to improve it. Smart Businesses monitor websites routinely to test for possible defects. While most companies do check websites for things like security vulnerabilities, certain bad elements can actually hinder your site’s ability to attract and retain web traffic. You should know that certain design decisions you made five years ago when launching the site might not hold…