Social Media goals and SEO Strategy
When it comes to building an online brand, you need the right things in place in order to flourish. How can you do well without knowing your competitors? Having backlinks will place you in a good standing for your business. However, you should always remember that your rivals also fight to get the right placement and link juice. Here are some tips to help you gain a leg up on your competitors. One of the…
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Protecting the reputation of major brands, both offline and online, is an ongoing concern. Whereas previously what was said on a telephone between a customer and a member of staff was “recorded for training purposes”, now customers often take to one of the social media channels of a brand they feel they’ve received poor service from and let other readers know about it. Brand reputation is debated and disparaged in equal measure in social media…
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Our world has never been so interconnected: half of the global population speaks two languages and we can access cultural contents from all around the world in just a few clicks. However, we realize that sometimes we have troubles mastering the local variations and specificities of a language and its cultural codes. This is why you may want to go beyond the “traditional” translation and use localization service providers to have your website localized and…
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It’s not important to just build a website for your business, you must constantly look for ways to improve it. Smart Businesses monitor websites routinely to test for possible defects. While most companies do check websites for things like security vulnerabilities, certain bad elements can actually hinder your site’s ability to attract and retain web traffic. You should know that certain design decisions you made five years ago when launching the site might not hold…
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The web positioning is fashionable it is something that does not miss to anyone. The old advertising methods have given way to other more modern and according to the technological age in which we live. Currently there are very few, or almost none, who advertising their business through leaflets to use in techniques such as letterboxes or photocopies to deliver to the exit of the subway. Digital advertising is on the rise and now it’s…
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Is your store already on the Internet? If it is like that, congratulations. The turnover figures of the electronic commerce sector are growing. But that does not mean that there is no competition. Online stores should make every effort to have good positions in Google and attract new customers without investing in advertising campaigns. Pay attention to these key points of SEO for ecommerce. Site Structure A well-structured site is positive for positioning and for…
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Work the Meta description is one of the first things you can do to improve the organic positioning (SEO) of your web site. The funny thing is that the major search engines no longer give great value this factor in their algorithms, and even so still being important in a strategy of positioning. If you do not know what are Meta descriptions should know and optimize them as soon as possible. What is the meta…
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A lot of people are trying to get involved in pay per click, or PPC. However, they often quickly find that it is too complex for them to handle, or at least not without making it a full time job. As a result, it is generally better to enlist the services of a professional PPC management company to make sure you do things right. In so doing, you will make sure that your conversion rates…
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Using the services of a public relations agency is still paramount for the success of a business. Digital marketing did take over the world but what does digital public relations actually mean? This is one thing that few people actually know. According to professional Jonathan Disegi, digital public relations is basically connected to the following wider domains. Search Engine Optimization This is the part of digital public relations that few people know about. Search engines…
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If you are conducting a campaign of online marketing to get traffic to your website and generate conversations it is essential that you are measuring and analyzing everything that happens. With Google Analytics you can easily control what traffic sources are best result is giving to you. If you have previously worked with Google Analytics you will be familiar with terms such as referral traffic, direct traffic, organic traffic, social networking … these are just…
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