SEO Strategy

Our world has never been so interconnected: half of the global population speaks two languages and we can access cultural contents from all around the world in just a few clicks. However, we realize that sometimes we have troubles mastering the local variations and specificities of a language and its cultural codes. This is why you may want to go beyond the “traditional” translation and use localization service providers to have your website localized and…

It’s not important to just build a website for your business, you must constantly look for ways to improve it. Smart Businesses monitor websites routinely to test for possible defects. While most companies do check websites for things like security vulnerabilities, certain bad elements can actually hinder your site’s ability to attract and retain web traffic. You should know that certain design decisions you made five years ago when launching the site might not hold…

A lot of people are trying to get involved in pay per click, or PPC. However, they often quickly find that it is too complex for them to handle, or at least not without making it a full time job. As a result, it is generally better to enlist the services of a professional PPC management company to make sure you do things right. In so doing, you will make sure that your conversion rates…

Using the services of a public relations agency is still paramount for the success of a business. Digital marketing did take over the world but what does digital public relations actually mean? This is one thing that few people actually know. According to professional Jonathan Disegi, digital public relations is basically connected to the following wider domains. Search Engine Optimization This is the part of digital public relations that few people know about. Search engines…

If you are conducting a campaign of online marketing to get traffic to your website and generate conversations it is essential that you are measuring and analyzing everything that happens. With Google Analytics you can easily control what traffic sources are best result is giving to you. If you have previously worked with Google Analytics you will be familiar with terms such as referral traffic, direct traffic, organic traffic, social networking … these are just…

When talking about web positioning we can differentiate between two main branches: On-Page SEO and Off-page SEO. The first is the SEO that we do ourselves in our page caring for make a good study of keywords, define titles and descriptions, write optimized content, etc. In the second case it is the popular link building, get links from other pages to increase the authority of ours and enhance our SEO strategy. Many times get links…