Social Marketing

Social media is dynamic and the paradigm keeps shifting. These days, social media and digital marketing are almost interchangeable. However, social media has made certain strides with the changing dynamics as well as additional platforms. The changes in social media have been a huge influence on how business people approach social media marketing. It also dictates how marketers are able to reach potential customers. It is therefore imperative that marketers stay a step ahead of…

The trends in Online Marketing run like wildfire, so if we are not constantly recycling, we will lose the train. Thus, we must closely follow the new preferences of consumers, technological developments and never forget the behavior and preferences of the user, which will be what marks the way forward. So, in this article, we want to tell you about the main trends that are expected to dye Online Marketing throughout this year 2019. And…

The company can extend its communication channels to social networks, making it possible for the user to get in touch and talk more about their needs When we talk about Digital Marketing today, many people think directly on social networks. These communication channels are a recurring theme in famous publications, the subject of several conferences and the subject of innumerable books. In the end, what are the characteristics of social networks and why are they…

Is your company registered for VAT and does it present a taxable turnover of £85,000 or more? If so, from the 1 April, 2019, your company needs to comply with the Making VAT Digital regulations. If you do not, you could face penalties of approximately 15 percent of the annual VAT bill. To date, HMRC has not announced any additional penalties for companies’ non-compliance. The primary issue will be if a taxpayer continues to submit…

The Attraction Marketing is the penultimate trend in the world of marketing. It could be defined as the set of techniques used to attract and seduce a target audience towards our brand or product, through non-invasive communication and sales techniques, until conversion and sale are achieved. It was born in response to the annoying publicity caused by the old non-digital marketing methodologies, and was developed in the 2.0 environment with the consolidation of blogs and…

In the digital age, technology is a fundamental part of many areas of our lives, since much of it has been digitized, even becoming social activity, carried out through internet platforms; but then we will focus on a very particular area that has been digitized, this is marketing, which is the area in charge of giving the image of a company to people, so that these have confidence to the brand as well as advertising…

Reaching out to unique and less crowded sales channels can provide a huge boost to your bottom line at the end of the quarter. We all know like E-commerce giants like Amazon, eBay, and for a lesser part Facebook, so we’re’ going to leave those out of the mix to discuss some more unique sales and marketing channels that you might not have considered yet. Blogger or Youtuber Influencers If you have a product that…

Running a small business can certainly be a challenge. You may have a modest budget to work with and fewer people helping you out, but there are still ways to ensure that your small business makes a big splash. The key is in great digital marketing that captures the attention of your target audience. From your online customer service to your website and social media, everything you put out there for your audience is a…