Social Marketing

The Attraction Marketing is the penultimate trend in the world of marketing. It could be defined as the set of techniques used to attract and seduce a target audience towards our brand or product, through non-invasive communication and sales techniques, until conversion and sale are achieved. It was born in response to the annoying publicity caused by the old non-digital marketing methodologies, and was developed in the 2.0 environment with the consolidation of blogs and…

In the digital age, technology is a fundamental part of many areas of our lives, since much of it has been digitized, even becoming social activity, carried out through internet platforms; but then we will focus on a very particular area that has been digitized, this is marketing, which is the area in charge of giving the image of a company to people, so that these have confidence to the brand as well as advertising…

Reaching out to unique and less crowded sales channels can provide a huge boost to your bottom line at the end of the quarter. We all know like E-commerce giants like Amazon, eBay, and for a lesser part Facebook, so we’re’ going to leave those out of the mix to discuss some more unique sales and marketing channels that you might not have considered yet. Blogger or Youtuber Influencers If you have a product that…

Running a small business can certainly be a challenge. You may have a modest budget to work with and fewer people helping you out, but there are still ways to ensure that your small business makes a big splash. The key is in great digital marketing that captures the attention of your target audience. From your online customer service to your website and social media, everything you put out there for your audience is a…