Social Media

Does the ‘FOMO’ technique sound familiar to you? Here are several guidelines for you to apply and take advantage of this social media strategy. The well-known technique or resource ‘FOMO’ in social media, product of the acronym ‘Fear of missing out’ (out of fear of being absent or not aware of something) left Harvard Business School in 2004, rather as a resource or a state where you feel a certain fear of missing out on…

Social media is crucial for any business, but it can be hard to tackle for those that are less familiar with social media marketing. If you’re just getting started marketing your business, you might not know what to post for best results. It’s a little different from managing a personal social media page: let’s examine how. What will we accomplish? First, we should consider what we want to get out of social media presence. Do…

Do you still not know what the true potential is in a social media strategy in recent times? Social media listening. In addition to the opportunity to publish relevant content, grow your community and generate engagement, certainly the ability to identify the comments, opinions and conversations of your followers or potential customers, as well as your competition, in order to measure the performance of your brand. This is achieved through direct participation in these channels….

If you are designing a social media strategy, one of the things you cannot forget is that portion of measurement, in which you’ll know if your tactics are working or not and if you are serving (or getting close to) your goals. To do this we use the KPI (Key Performance Indicator), which usually translated as “Key Performance Indicators”. Social media KPIs are metrics we use to measure our progress. Let’s see what the main…

Promoting a brand online takes more than just producing and spewing out content. To make sure your brand’s message is heard, you must leverage distribution channels that maximizes the exposure, relevancy, and authority of everyday’s piece. Utilizing the online reach of your website and social media pages is a good start, but it’ll be difficult for new bloggers and small businesses that have little to no credibility. If you want to generate engagement with your…

If you are a business owner, or simply a manager that wants results, then you know the importance of your social media channels. There are plenty of channels out there, with more becoming more popular every day. If you find yourself wanting to find ways to better your social media channels, there are a few tips that you can keep in mind. First, social media has quickly become the first line of customer service. Customers…

You are already a star for having your own business. But simply realizing the dream and opening the business is not it. As an entrepreneur or small business owner, you know you need to keep your business going to achieve greatness. To do so, you need to think big. So we have compiled five ways you can operate like a large company. Think Strategically To get where you are, you would have started with a…

When you upload your videos onto social media platforms – what resolution do you normally use? Some social platforms that are built around videos (i.e. YouTube) deal best with conventional videos in a 16:9 aspect ratio and HD resolutions of either 1080p or 720p. However that does not always hold true. Different ‘Native’ Resolutions and Displays Some social media platforms display videos differently – and as such use various other ‘native’ resolutions. A good example…