Social Media

The social media plan is a document that includes the key lines of the brand’s communication strategy in social networks and the way in which it will be implemented. Although the ideal is to make a specific plan in each project, here we usually structure the plans with the following sections: Previous analysis Social media strategy Editorial line Campaigns and projects Dashboard and KPIs 1. Previous analysis Before designing a social media strategy, it is…

Trade shows and exhibitions provide you with an unparalleled opportunity to promote your business. Along with being exposed to attendees during the actual event, there are also plenty of other opportunities for you to engage. This is especially true when you harness the power of social media. When used correctly, social media can help you bring more people to your booth. It can also help you grow your online audience. Put these tips to work…

Get familiar with all the rules of the network you’re posting on. Each platform has its own distinct rules. Many will be in common, but there are variations. Put in a little time to review them so you can be sure you are following them at all times. Once you learn the written and official rules, keep an eye out for any particular ‘unwritten’ rules you ought to know about. Do this simply by observing…

When it comes to social media, it’s safe to say we all have some exposure to this relatively new, but nonetheless ubiquitous phenomenon. We have all used some form of social media, such as Facebook, to communicate with friends and family, but what you may not know is that social media can also have a more lucrative upside. Social media can sometimes be a gateway to a successful career for many. It takes a certain…

You have good traffics on your website and at the same time you are gradually gaining more visits however, you realize that many of those who are on your website do almost no action and very few impressions you get in relation to the visits you get on your website. Want to learn how to increase your conversions? Keep reading. It is true that there are many web pages on the internet and they are…

Does the ‘FOMO’ technique sound familiar to you? Here are several guidelines for you to apply and take advantage of this social media strategy. The well-known technique or resource ‘FOMO’ in social media, product of the acronym ‘Fear of missing out’ (out of fear of being absent or not aware of something) left Harvard Business School in 2004, rather as a resource or a state where you feel a certain fear of missing out on…

Social media is crucial for any business, but it can be hard to tackle for those that are less familiar with social media marketing. If you’re just getting started marketing your business, you might not know what to post for best results. It’s a little different from managing a personal social media page: let’s examine how. What will we accomplish? First, we should consider what we want to get out of social media presence. Do…

Do you still not know what the true potential is in a social media strategy in recent times? Social media listening. In addition to the opportunity to publish relevant content, grow your community and generate engagement, certainly the ability to identify the comments, opinions and conversations of your followers or potential customers, as well as your competition, in order to measure the performance of your brand. This is achieved through direct participation in these channels….

If you are designing a social media strategy, one of the things you cannot forget is that portion of measurement, in which you’ll know if your tactics are working or not and if you are serving (or getting close to) your goals. To do this we use the KPI (Key Performance Indicator), which usually translated as “Key Performance Indicators”. Social media KPIs are metrics we use to measure our progress. Let’s see what the main…