Social Media

Promoting a brand online takes more than just producing and spewing out content. To make sure your brand’s message is heard, you must leverage distribution channels that maximizes the exposure, relevancy, and authority of everyday’s piece. Utilizing the online reach of your website and social media pages is a good start, but it’ll be difficult for new bloggers and small businesses that have little to no credibility. If you want to generate engagement with your…

If you are a business owner, or simply a manager that wants results, then you know the importance of your social media channels. There are plenty of channels out there, with more becoming more popular every day. If you find yourself wanting to find ways to better your social media channels, there are a few tips that you can keep in mind. First, social media has quickly become the first line of customer service. Customers…

You are already a star for having your own business. But simply realizing the dream and opening the business is not it. As an entrepreneur or small business owner, you know you need to keep your business going to achieve greatness. To do so, you need to think big. So we have compiled five ways you can operate like a large company. Think Strategically To get where you are, you would have started with a…

When you upload your videos onto social media platforms – what resolution do you normally use? Some social platforms that are built around videos (i.e. YouTube) deal best with conventional videos in a 16:9 aspect ratio and HD resolutions of either 1080p or 720p. However that does not always hold true. Different ‘Native’ Resolutions and Displays Some social media platforms display videos differently – and as such use various other ‘native’ resolutions. A good example…

We can all think of our favorite brands. They may be household names for foods we grew up with in childhood, or may represent recent discoveries in the supermarket aisle. When the right brand comes along, a person tends to search for it as something they can rely on again and again. If you are developing a brand, your aim is to create brand loyalty by thinking of your target customer and what will appeal…

Using video content on social media is a big part of video marketing. However while in the past the focus was primarily on YouTube and possibly Facebook, nowadays there are many other social media platforms that cater to videos – including Vine, Instagram, and Twitter. The only problem you’re going to run into is that it would not be a good idea to simply re-use exactly the same video content across all these platforms. That…