5 principles to improve the usability of your web

5 principles to improve the usability of your web

Imagine that a visitor who arrives for the first time to your website. You already know exactly what you want, but you have no idea where to find it. The website looks good, but obviously not have time to see all the content of the site, as this will distract from what you really want. The World Wide Web Consortium, defines accessibility as a “user experience equivalent for people with disabilities, including persons with deficiencies…

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5 tips to optimize a landing page for mobile

5 tips to optimize a landing page for mobile

Landing pages are a key resource to achieve an action on the part of the visitor. Landing pages should have a clear objective and make both the design and the content work to achieve it. Everything must guide the visitor to the desired action, either a purchase or registration. Since the navigation from mobile is increasing, it is important that the landing pages are prepared for all kinds of devices. Here are some tips for…

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