If your actions on Facebook are not giving the results that you expected, it’s time to optimize them! Discover the best tips to achieve all your goals in this article.
It is difficult to find at present a social network that does not have an integrated marketing system. The wear and tear of the years caused that Facebook has lost a part of the influence that had in the past. Despite this, it still remains the best social platform to promote your business and make profits.
The problem is that not all companies know how to take full advantage of the advantages that it offers. Not having a strategy or not knowing the resources it provides, leads to spending a lot of money without having the success that was expected in the beginning. But do not worry! With these tips you will be able to get away from that pattern and achieve the goal that you are looking for.
5 Tips for Your Facebook Campaigns
1. Extract information by measuring the audience
One of the best tools you have available to study your target audience is Audience Insights. This allows you to know how the Facebook audience is and analyze before risking your budget in the recruitment task.
Thanks to this platform, you get a very accurate statistics about your fans where you can find out firsthand how there are the people who follow your page. It is a great measure to not go blindly taking steps and knowing what kind of user will be more open to your ideas and proposals. This will save you a lot of money and time, focusing on the quality of your Marketing campaign.
2. Create unique content for each type of audience
One of the strong points that Facebook has as a platform is that you can create different campaigns for each type of audience. This means that you can make two disparate ads and deliver them to two different, heterogeneous groups. Or if you prefer, you can have a single ad but send it to two opposing sectors to see how the answers are obtained in one and the other.
If you have a product that can be sold to different groups of people, it is a very good technique. Imagine that you commercialize technological components where the range of possibilities is very broad. On the one hand you will create a campaign focused on the professional field to attract the attention of this type of workers.
You also want to get the approval of the people at home, the normal user. Each campaign will be different in order to create a stimulus in them, but the result of both will be the same: sell the same product.
3. Connect the ad to a landing page
It is not advisable to link a notice directly to your company website. A Landing Page allows you to maximize your efforts and save money, as well as get information about the public interested in your product.
You can create these types of pages to allow users to download offers or view other products that are within your Facebook Marketing campaign. You can offer them something of value and convert a high percentage of your visitors into leads, this being the first step to the sale.
4. Use eye-catching images
There is a wealth of information on how to write on Facebook, that is to say, how to compose your messages when you create a campaign. But almost nobody talks about the images. The reality is that people do not notice the text if there is not something that first enters their eyes. Visual content has more influence than writing.
Use a striking image that captures the attention of the public, inviting them to read what the ad says. It does not have to be too much exaggerated because it will have the opposite effect to the desired one.
The design also has to be applied to the texts that you have in the web or the proper notices. Every 200-300 words should include a photograph that gives value to the content.
5. Establish a strategy and budget
It is the key point for everything to work properly; otherwise you will be wasting your time and spending too much money on something that will not bring you benefits.
A good tool for this, especially at the beginning when you are not clear how to operate, is the Optimized CPM. This service shows your ad to the people most likely to take the action you have in mind without spending more than the budget, so you do not have to worry about the final amount.
Creating a Facebook Marketing campaign means understanding the platform, its users and using the tools you have at hand. You always have to be clear who are potential customers and how much you want to spend in total.
In addition, it is important to know that this social network is constantly moving and can change from one day to another, as well as their advertising models. Staying updated and always flexible will make you anticipate these possible future inconveniences.