Advertising on social networks: Designing a winning strategy

Advertising on social networks: Designing a winning strategy

Advertising on social networks has become one of the best ways to achieve notoriety in a very segmented way. In other words, it allows us to get to know a very specific public based on some characteristics that we choose. We can segment according to demographic criteria, interests, type of technology, behaviors, etc. This way we can target our ads to very curious audiences. For example, Facebook allows us to advertise to boyfriends who have…

Read More

How to take advantage of the FOMO technique in social media

How to take advantage of the FOMO technique in social media

Does the ‘FOMO’ technique sound familiar to you? Here are several guidelines for you to apply and take advantage of this social media strategy. The well-known technique or resource ‘FOMO’ in social media, product of the acronym ‘Fear of missing out’ (out of fear of being absent or not aware of something) left Harvard Business School in 2004, rather as a resource or a state where you feel a certain fear of missing out on…

Read More

Ecommerce Sales Channels You May Not Have Considered

Ecommerce Sales Channels You May Not Have Considered

Reaching out to unique and less crowded sales channels can provide a huge boost to your bottom line at the end of the quarter. We all know like E-commerce giants like Amazon, eBay, and for a lesser part Facebook, so we’re’ going to leave those out of the mix to discuss some more unique sales and marketing channels that you might not have considered yet. Blogger or Youtuber Influencers If you have a product that…

Read More

What should I post getting started with social media

What should I post getting started with social media

Social media is crucial for any business, but it can be hard to tackle for those that are less familiar with social media marketing. If you’re just getting started marketing your business, you might not know what to post for best results. It’s a little different from managing a personal social media page: let’s examine how. What will we accomplish? First, we should consider what we want to get out of social media presence. Do…

Read More

How to get a verification badge on social networks

How to get a verification badge on social networks

Have you ever wondered how to get a verification badge on social networks? False profiles or unverified accounts are a real threat to our social networking business. That’s why companies like Facebook, Twitter, Instagram or Youtube have created the already famous verification badges, which help you to improve the presence on the internet, as well as being closer to your followers. In this article, we will explain how to get a verification badge on social…

Read More

Short URL: Google Shortener, Bitly and SmartURL

Short URL: Google Shortener, Bitly and SmartURL

Need to shortened URL? If you have a website and work with marketing strategies, you should know the best tools to shorten URLs. In this post we will explain what the best tools to shorten a link are. Shortened URL will bring you multiple solutions and, if you are not already doing so, in this post we will explain the main advantages of using the tools to shorten more known links. Shorten URL A shorten…

Read More

Translating and optimizing my website: What do I need to know?

Translating and optimizing my website: What do I need to know?

Our world has never been so interconnected: half of the global population speaks two languages and we can access cultural contents from all around the world in just a few clicks. However, we realize that sometimes we have troubles mastering the local variations and specificities of a language and its cultural codes. This is why you may want to go beyond the “traditional” translation and use localization service providers to have your website localized and…

Read More

Social media listening: The great potential of social media

Social media listening: The great potential of social media

Do you still not know what the true potential is in a social media strategy in recent times? Social media listening. In addition to the opportunity to publish relevant content, grow your community and generate engagement, certainly the ability to identify the comments, opinions and conversations of your followers or potential customers, as well as your competition, in order to measure the performance of your brand. This is achieved through direct participation in these channels….

Read More

9 Essential Ways to Add More Personality to Your Blog Posts

9 Essential Ways to Add More Personality to Your Blog Posts

It’s rather easy to get into a monotonous blogging routine, keeping you churning out one article after another. Due to the constant pressure of publishing fresh content regularly, many articles suffer from a lack of “flair” that makes them stand out among the rest. Today we will focus on adding more personality to your content, which ultimately helps increase engagement and develop a highly loyal following. This leads to more social media shares, higher blog…

Read More

KPIs in social networks: What and how we should measure

KPIs in social networks: What and how we should measure

If you are designing a social media strategy, one of the things you cannot forget is that portion of measurement, in which you’ll know if your tactics are working or not and if you are serving (or getting close to) your goals. To do this we use the KPI (Key Performance Indicator), which usually translated as “Key Performance Indicators”. Social media KPIs are metrics we use to measure our progress. Let’s see what the main…

Read More
1 2 3 4 19