The social media plan is a document that includes the key lines of the brand’s communication strategy in social networks and the way in which it will be implemented. Although the ideal is to make a specific plan in each project, here we usually structure the plans with the following sections: Previous analysis Social media strategy Editorial line Campaigns and projects Dashboard and KPIs 1. Previous analysis Before designing a social media strategy, it is…

Trade shows and exhibitions provide you with an unparalleled opportunity to promote your business. Along with being exposed to attendees during the actual event, there are also plenty of other opportunities for you to engage. This is especially true when you harness the power of social media. When used correctly, social media can help you bring more people to your booth. It can also help you grow your online audience. Put these tips to work…