5 trends in social networks for 2018

5 trends in social networks for 2018

March 26, 2018
How To Find A Job By Leveraging The Power Of Social Media

How To Find A Job By Leveraging The Power Of Social Media

March 14, 2018
10 secrets to be successful in social networks

10 secrets to be successful in social networks

October 08, 2017
Advertising on social networks: Designing a winning strategy

Advertising on social networks: Designing a winning strategy

September 19, 2017

Attraction Marketing: The art of drawing attention (and selling) without disturbing

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Attraction Marketing: The art of drawing attention (and selling) without disturbing

The Attraction Marketing is the penultimate trend in the world of marketing. It could be defined as the set of techniques used to attract and seduce a target audience towards our brand or product, through non-invasive communication and sales techniques, until conversion and sale are achieved. It was born in response to the annoying publicity caused by the old non-digital marketing methodologies, and was developed in the 2.0 environment with the consolidation of blogs and…

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Tips on Exploiting Your Competitors’ Backlinks

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Tips on Exploiting Your Competitors’ Backlinks

When it comes to building an online brand, you need the right things in place in order to flourish. How can you do well without knowing your competitors? Having backlinks will place you in a good standing for your business. However, you should always remember that your rivals also fight to get the right placement and link juice. Here are some tips to help you gain a leg up on your competitors. One of the…

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Reputational Management in Social Media & SEO Activities

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Reputational Management in Social Media & SEO Activities

Protecting the reputation of major brands, both offline and online, is an ongoing concern. Whereas previously what was said on a telephone between a customer and a member of staff was “recorded for training purposes”, now customers often take to one of the social media channels of a brand they feel they’ve received poor service from and let other readers know about it. Brand reputation is debated and disparaged in equal measure in social media…

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How to Turn Social Media into Profitable Media

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How to Turn Social Media into Profitable Media

When it comes to social media, it’s safe to say we all have some exposure to this relatively new, but nonetheless ubiquitous phenomenon. We have all used some form of social media, such as Facebook, to communicate with friends and family, but what you may not know is that social media can also have a more lucrative upside. Social media can sometimes be a gateway to a successful career for many. It takes a certain…

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5 hidden benefits of Pinterest for businesses

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5 hidden benefits of Pinterest for businesses

Pinterest is a visual social network that gives companies the opportunity to make themselves known in a different way to other social networks. One could say that it is characterized by testing the creativity of brands to capture the attention of the target audience. Pinterest users use the social network to find ideas in different areas of their lives and brands are those that generate 75% of that content to interact and thus achieve some…

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10 secrets to be successful in social networks

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10 secrets to be successful in social networks

Social networks are one of the most powerful tools of the web today, it is there where the consumer is and these give us the opportunity to have a direct contact with them to assess their needs and preferences. Being successful in social media is not an easy task and requires great analysis and dedication; therefore we reveal the secrets to be successful in social networks that you should know. Define your target If you…

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Email marketing, exploit this powerful tool in the digital age

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Email marketing, exploit this powerful tool in the digital age

In the digital age, technology is a fundamental part of many areas of our lives, since much of it has been digitized, even becoming social activity, carried out through internet platforms; but then we will focus on a very particular area that has been digitized, this is marketing, which is the area in charge of giving the image of a company to people, so that these have confidence to the brand as well as advertising…

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How to increase conversions on your website

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How to increase conversions on your website

You have good traffics on your website and at the same time you are gradually gaining more visits however, you realize that many of those who are on your website do almost no action and very few impressions you get in relation to the visits you get on your website. Want to learn how to increase your conversions? Keep reading. It is true that there are many web pages on the internet and they are…

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Advertising on social networks: Designing a winning strategy

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Advertising on social networks: Designing a winning strategy

Advertising on social networks has become one of the best ways to achieve notoriety in a very segmented way. In other words, it allows us to get to know a very specific public based on some characteristics that we choose. We can segment according to demographic criteria, interests, type of technology, behaviors, etc. This way we can target our ads to very curious audiences. For example, Facebook allows us to advertise to boyfriends who have…

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How to take advantage of the FOMO technique in social media

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How to take advantage of the FOMO technique in social media

Does the ‘FOMO’ technique sound familiar to you? Here are several guidelines for you to apply and take advantage of this social media strategy. The well-known technique or resource ‘FOMO’ in social media, product of the acronym ‘Fear of missing out’ (out of fear of being absent or not aware of something) left Harvard Business School in 2004, rather as a resource or a state where you feel a certain fear of missing out on…

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