Translating and optimizing my website: What do I need to know?

Translating and optimizing my website: What do I need to know?

Our world has never been so interconnected: half of the global population speaks two languages and we can access cultural contents from all around the world in just a few clicks. However, we realize that sometimes we have troubles mastering the local variations and specificities of a language and its cultural codes. This is why you may want to go beyond the “traditional” translation and use localization service providers to have your website localized and…

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Social media listening: The great potential of social media

Social media listening: The great potential of social media

Do you still not know what the true potential is in a social media strategy in recent times? Social media listening. In addition to the opportunity to publish relevant content, grow your community and generate engagement, certainly the ability to identify the comments, opinions and conversations of your followers or potential customers, as well as your competition, in order to measure the performance of your brand. This is achieved through direct participation in these channels….

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9 Essential Ways to Add More Personality to Your Blog Posts

9 Essential Ways to Add More Personality to Your Blog Posts

It’s rather easy to get into a monotonous blogging routine, keeping you churning out one article after another. Due to the constant pressure of publishing fresh content regularly, many articles suffer from a lack of “flair” that makes them stand out among the rest. Today we will focus on adding more personality to your content, which ultimately helps increase engagement and develop a highly loyal following. This leads to more social media shares, higher blog…

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KPIs in social networks: What and how we should measure

KPIs in social networks: What and how we should measure

If you are designing a social media strategy, one of the things you cannot forget is that portion of measurement, in which you’ll know if your tactics are working or not and if you are serving (or getting close to) your goals. To do this we use the KPI (Key Performance Indicator), which usually translated as “Key Performance Indicators”. Social media KPIs are metrics we use to measure our progress. Let’s see what the main…

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Going online? Factors to consider when choosing a web hosting provider

Going online? Factors to consider when choosing a web hosting provider

You can find a slew of information online when it comes to blogging sites and how to maximize your benefits from hosting options. Indeed, it all begins with the web hosting you will choose for your business. The right web hosting solution can have the following effects to your online authority and rankings. Making a poor choice can waste capital, time and other valuable resources. Consider the following important points before considering the best web…

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Tips for Improving Your Website

Tips for Improving Your Website

It’s not important to just build a website for your business, you must constantly look for ways to improve it. Smart Businesses monitor websites routinely to test for possible defects. While most companies do check websites for things like security vulnerabilities, certain bad elements can actually hinder your site’s ability to attract and retain web traffic. You should know that certain design decisions you made five years ago when launching the site might not hold…

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How to Turn Your Social Media Followers into Powerful Brand Advocates

How to Turn Your Social Media Followers into Powerful Brand Advocates

Promoting a brand online takes more than just producing and spewing out content. To make sure your brand’s message is heard, you must leverage distribution channels that maximizes the exposure, relevancy, and authority of everyday’s piece. Utilizing the online reach of your website and social media pages is a good start, but it’ll be difficult for new bloggers and small businesses that have little to no credibility. If you want to generate engagement with your…

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20 points to consider before redesigning a website

20 points to consider before redesigning a website

Often we get clients interested in redesigning a website and what most draws our attention is that the frequency in recent years has declined. That is, companies renew their websites every few minutes. The reasons in most cases are only aesthetic, but it is true that there are also those who demand more functionality in order to offer a better user experience to their potential clients. That’s why I’ve decided to tell you about the…

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How To Market Your Small Business Online

How To Market Your Small Business Online

Running a small business can certainly be a challenge. You may have a modest budget to work with and fewer people helping you out, but there are still ways to ensure that your small business makes a big splash. The key is in great digital marketing that captures the attention of your target audience. From your online customer service to your website and social media, everything you put out there for your audience is a…

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How to boost your personal brand in every social network

How to boost your personal brand in every social network

If you are interested in working with your personal brand, the best thing you can do is take advantage of all the resources offered by social networks to enhance it. The personal brand means that relate to your profession, that position you as an expert and you are able to sell. Is it necessary to be present in all? Does the personal brand work in the same way in all social networks? We will answer…

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