Do you still not know what the true potential is in a social media strategy in recent times? Social media listening. In addition to the opportunity to publish relevant content, grow your community and generate engagement, certainly the ability to identify the comments, opinions and conversations of your followers or potential customers, as well as your competition, in order to measure the performance of your brand. This is achieved through direct participation in these channels….

If you are designing a social media strategy, one of the things you cannot forget is that portion of measurement, in which you’ll know if your tactics are working or not and if you are serving (or getting close to) your goals. To do this we use the KPI (Key Performance Indicator), which usually translated as “Key Performance Indicators”. Social media KPIs are metrics we use to measure our progress. Let’s see what the main…

Promoting a brand online takes more than just producing and spewing out content. To make sure your brand’s message is heard, you must leverage distribution channels that maximizes the exposure, relevancy, and authority of everyday’s piece. Utilizing the online reach of your website and social media pages is a good start, but it’ll be difficult for new bloggers and small businesses that have little to no credibility. If you want to generate engagement with your…