Surely, if you have arrived at this post, it is because you have an agency and offer mailing campaigns as one of your services, or at least you want to start doing it. In any case we have good news for you! We will help you to know the keys to convince your customers that Email Marketing is the tool they need.
We know that you are clear about the importance of mail to generate conversions, improve interaction with your contacts, increase sales, among many other things, but there are still people who doubt the effectiveness of this technique.
Tricks to offer your email marketing services
Demonstrates its range power
When your customers start using the mailing, they can reach thousands of people in a short time and with a minimum of investment. But you must make it clear that mass mailing must be personalized, explain that talking to the Subscriber by name is a key factor to increase sales and make it feel valued.
It is necessary to take into account that from the appearance of the social networks and with the increase of the use of cellular, more and more people possess electronic mail. They carry their inbox wherever they go, and this is a plus point that you should highlight to your customers: subscribers can access their Email Campaigns wherever they are.
Explains the return of investment that generates
The ROI is a key indicator of Online Marketing because it lets you know if the Email Marketing Campaigns have had the expected economic success.
According to the Direct Marketing Association, e-mail has the highest ROI in the market. This means that the profits obtained through Email Campaigns, are much higher than the realized investment.
Another thing to keep in mind is that to acquire new buyers, this technique is almost 40 times more effective than social networks like Facebook and Twitter. People buying products offered by mail spend 138% more than those who do not receive offers by this means.
But that is not all! Email Marketing allows you to attract new leads to the company.
Highlights the visibility and brand positioning generated by this tool
Whatever the strategy of your client, you’ll want your target audience to know what you’re doing, and for that, Email Marketing will be your best ally. From advertising the products of an online store to creating web content for Lead Generation, Email Campaigns are the fastest and most effective way to position your company on the market and make your products/services known.
This tool will allow your clients to arrive in a personalized way to the contacts of their databases. In addition, through the reports can know what are those offers and favorite content of their subscribers, and will have access to data, such as rate of openings and clicks among others, enabling them to improve their strategies.
Do you know what Social Email Marketing is all about? It is the perfect combination of two of the most powerful techniques of Online Marketing. To implement it properly, it will boost the effectiveness of Email Marketing submissions, since it allows subscribers to share content of campaigns in their social networking profiles, and in turn become fans or followers of your brand.
Teaches Growth Potential
When your customers start using Email Marketing in their businesses they will realize that there are no limits to developing their potential and keep growing. Show them that generating long-term links with your audience will build a brand that will last, but for this it is fundamental that they maintain a constant and personalized communication with each Subscriber.
To build a close bond between the company and its target audience, Email Automation is the formula that does not fail. With this great technique, your customers will be able to greet their Subscribers on their birthday, remind them of events or the expiration of an invoice. They can even send weekly offers that interest them. Basically these are Campaigns that are sent automatically at specific times to contacts that meet the previously defined criteria.
Tell them about your measurability
How do I know if an Email Campaign is working? Measuring. One of the benefits of doing Email Marketing is the ease with which you can evaluate your results in real time.
It’s important to analyze how many people opened the Emails, where they clicked, how many rebounds they had, how many subscribers they removed, and more! Your customers will be able to access detailed reports of each of these indicators to verify that their campaigns are causing the expected impact.
This way, your customers will be able to analyze the data and optimize their campaigns in each shipment and thus improve the results knowing what the preferences of their audience are.
4 ways to sell your email marketing service
Here are some tricks to make it much easier to sell these services, so be prepared because with these ideas you will leave your customers open-mouthed.
Shipping + report analysis + optimization
Most of your clients will think that it is too much time to send the Email Campaigns, interpret the Reports and define new actions based on that study. So, this is your chance to offer them a plus!
You should define a series of metrics to analyze and based on that, present a weekly, bi-weekly or monthly report that reflects the progress of the strategy. In addition, to this you can add the creation of new strategies oriented to increase the performance of the Campaigns.
Design + HTML
Properly typing in HTML is important because it ensures that Emails can be viewed in their entirety, quickly and that they will not be considered Spam.
It is a good idea to provide your clients with a specialized service for these tasks, as doing so requires technical and specific knowledge. And in the event that your customers want a particular design, adapted to their branding and that generates a formidable user experience, it will be more than necessary that you give them a hand. In this way, you not only guarantee them a higher opening rate but also an increase in the click rate.
Communication and Marketing Consulting
In order to achieve goals you first have to define them, so it is important that based on the ideas of your client, you are responsible for designing a plan with clear, achievable goals and actions. Customers, most of the time, do not have the time or the knowledge to take care of this, which creates a good opportunity to put you on the shoulder this task.
When creating the proposal take into account the personality that owns the brand of your client and make a punctual study of their needs and characteristics, establish specific actions to perform in a certain time and allocates a specific budget to each one of them. It will ensure that the other person is aware of your proposal from the first moment and can give their opinion on the matter.
Do you have a client who does not want to worry about anything and delegate everything in your hands? There is an ideal option for you to offer and it is a package that includes all the services that we were telling you but together! Surely you will love this proposal and you too.