5 hidden benefits of Pinterest for businesses

5 hidden benefits of Pinterest for businesses

Pinterest is a visual social network that gives companies the opportunity to make themselves known in a different way to other social networks. One could say that it is characterized by testing the creativity of brands to capture the attention of the target audience. Pinterest users use the social network to find ideas in different areas of their lives and brands are those that generate 75% of that content to interact and thus achieve some…

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10 secrets to be successful in social networks

10 secrets to be successful in social networks

Social networks are one of the most powerful tools of the web today, it is there where the consumer is and these give us the opportunity to have a direct contact with them to assess their needs and preferences. Being successful in social media is not an easy task and requires great analysis and dedication; therefore we reveal the secrets to be successful in social networks that you should know. Define your target If you…

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Email marketing, exploit this powerful tool in the digital age

Email marketing, exploit this powerful tool in the digital age

In the digital age, technology is a fundamental part of many areas of our lives, since much of it has been digitized, even becoming social activity, carried out through internet platforms; but then we will focus on a very particular area that has been digitized, this is marketing, which is the area in charge of giving the image of a company to people, so that these have confidence to the brand as well as advertising…

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How to increase conversions on your website

How to increase conversions on your website

You have good traffics on your website and at the same time you are gradually gaining more visits however, you realize that many of those who are on your website do almost no action and very few impressions you get in relation to the visits you get on your website. Want to learn how to increase your conversions? Keep reading. It is true that there are many web pages on the internet and they are…

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Advertising on social networks: Designing a winning strategy

Advertising on social networks: Designing a winning strategy

Advertising on social networks has become one of the best ways to achieve notoriety in a very segmented way. In other words, it allows us to get to know a very specific public based on some characteristics that we choose. We can segment according to demographic criteria, interests, type of technology, behaviors, etc. This way we can target our ads to very curious audiences. For example, Facebook allows us to advertise to boyfriends who have…

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How to take advantage of the FOMO technique in social media

How to take advantage of the FOMO technique in social media

Does the ‘FOMO’ technique sound familiar to you? Here are several guidelines for you to apply and take advantage of this social media strategy. The well-known technique or resource ‘FOMO’ in social media, product of the acronym ‘Fear of missing out’ (out of fear of being absent or not aware of something) left Harvard Business School in 2004, rather as a resource or a state where you feel a certain fear of missing out on…

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Ecommerce Sales Channels You May Not Have Considered

Ecommerce Sales Channels You May Not Have Considered

Reaching out to unique and less crowded sales channels can provide a huge boost to your bottom line at the end of the quarter. We all know like E-commerce giants like Amazon, eBay, and for a lesser part Facebook, so we’re’ going to leave those out of the mix to discuss some more unique sales and marketing channels that you might not have considered yet. Blogger or Youtuber Influencers If you have a product that…

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What should I post getting started with social media

What should I post getting started with social media

Social media is crucial for any business, but it can be hard to tackle for those that are less familiar with social media marketing. If you’re just getting started marketing your business, you might not know what to post for best results. It’s a little different from managing a personal social media page: let’s examine how. What will we accomplish? First, we should consider what we want to get out of social media presence. Do…

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How to get a verification badge on social networks

How to get a verification badge on social networks

Have you ever wondered how to get a verification badge on social networks? False profiles or unverified accounts are a real threat to our social networking business. That’s why companies like Facebook, Twitter, Instagram or Youtube have created the already famous verification badges, which help you to improve the presence on the internet, as well as being closer to your followers. In this article, we will explain how to get a verification badge on social…

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Short URL: Google Shortener, Bitly and SmartURL

Short URL: Google Shortener, Bitly and SmartURL

Need to shortened URL? If you have a website and work with marketing strategies, you should know the best tools to shorten URLs. In this post we will explain what the best tools to shorten a link are. Shortened URL will bring you multiple solutions and, if you are not already doing so, in this post we will explain the main advantages of using the tools to shorten more known links. Shorten URL A shorten…

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