Attraction Marketing: The art of drawing attention (and selling) without disturbing

Attraction Marketing: The art of drawing attention (and selling) without disturbing

The Attraction Marketing is the penultimate trend in the world of marketing. It could be defined as the set of techniques used to attract and seduce a target audience towards our brand or product, through non-invasive communication and sales techniques, until conversion and sale are achieved. It was born in response to the annoying publicity caused by the old non-digital marketing methodologies, and was developed in the 2.0 environment with the consolidation of blogs and…

Read More