Understanding Search Engine Optimisation (SEO)

Understanding Search Engine Optimisation (SEO)

Have you ever wondered what SEO is all about? In simple terms, SEO is an advertising discipline or component that is utilised by organisations or advertisers to develop the level of visibility on the web naturally or without payment when search engine results return. This basically implies SEO requires inclusion on both specialised and innovative perspectives with the aim of enhancing rankings on search engines (the rundown of results returned on first, second or third…

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Tips for navigating the technology jargon highway

Tips for navigating the technology jargon highway

The language spoken by those in the development space can often seem completely foreign. There are so many acronyms and foreign terms that it is quite possible to sit in a meeting and not know what is going on. It can very easily be one of those situations where you know what all the words and letters are by themselves, but when you hear them together, they stop making sense. Getting around this can be…

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What should a good social media plan include?

What should a good social media plan include?

The social media plan is a document that includes the key lines of the brand’s communication strategy in social networks and the way in which it will be implemented. Although the ideal is to make a specific plan in each project, here we usually structure the plans with the following sections: Previous analysis Social media strategy Editorial line Campaigns and projects Dashboard and KPIs 1. Previous analysis Before designing a social media strategy, it is…

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Follow These Social Media Tips to Improve Your Mental Health

Follow These Social Media Tips to Improve Your Mental Health

Improving your mental health can be achieved with a small change and that change is, how you approach social media. Follow these tips to alter how you use social media and feel better. 1. Keep Everything in Perspective Research has shown that social media can impact us negatively if we aren’t careful. We often compare own lives based on the things that people share on social media. We often view these posts and photos of…

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Top Tips To Make VAT Digital for Online Marketing Businesses

Top Tips To Make VAT Digital for Online Marketing Businesses

Is your company registered for VAT and does it present a taxable turnover of £85,000 or more? If so, from the 1 April, 2019, your company needs to comply with the Making VAT Digital regulations. If you do not, you could face penalties of approximately 15 percent of the annual VAT bill. To date, HMRC has not announced any additional penalties for companies’ non-compliance. The primary issue will be if a taxpayer continues to submit…

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How To Make The Most Of Social Media During An Exhibition Or Trade Show

How To Make The Most Of Social Media During An Exhibition Or Trade Show

Trade shows and exhibitions provide you with an unparalleled opportunity to promote your business. Along with being exposed to attendees during the actual event, there are also plenty of other opportunities for you to engage. This is especially true when you harness the power of social media. When used correctly, social media can help you bring more people to your booth. It can also help you grow your online audience. Put these tips to work…

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Tips for Instagram Hacked Accounts

Tips for Instagram Hacked Accounts

Did you recently receive an email from Instagram informing you that the email used on your account has been recently changed yet you haven’t made any changes yourself? Well, a lot of instagram users received these emails and many of them have gone to Reddit and Twitter to express their frustration about the matter. That’s because with the email change, they are logged out of their accounts and can’t log in again. The changed emails…

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How to attract organic traffic to your blog

How to attract organic traffic to your blog

If you finally decided to create a blog, today you’re in luck because you’re going to discover how to get visitors without paying a penny. In this article will give you the necessary keys to appear in the first results of Google applying these valuable SEO techniques. The organic traffic is an increasingly important element for entrepreneurs. It is enough to have a well-developed traffic strategy to transform the reality of any business and all…

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How does Instagram’s new algorithm work?

How does Instagram’s new algorithm work?

A few months ago, the largest photographic social network in the world decided to unveil one of its most intimate secrets: how it decides to order the publications in the feed (home page). In March 2016, Instagram decided to stop showing the publications in chronological order and began to rely on an algorithm that was changing over time and that, until today, nobody knew exactly how it worked. We tell you what this algorithm consists…

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Instagram Ads VS Facebook Ads: Which is better for your ecommerce?

Instagram Ads VS Facebook Ads: Which is better for your ecommerce?

Advertising on social networks is not new: most brands promote their products constantly through them and more and more stores incorporate this (great) resource to their business strategy. The challenge is to discover what is more strategic and convenient for your ecommerce: do advertising on Instagram or Facebook? Let’s analyze it together! Advantages of advertising on Instagram In April 2018 Instagram ranked sixth in the ranking of the top 20 social networks worldwide according to…

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