The podcast is a very interesting tool for your strategy. It is a format that, in addition to being different, can offer you many advantages. Today, there are so many types of formats that it is difficult to control them all and know how we can get the most out of our digital marketing strategy. So we will see one of them, the podcast. What is a podcast? A podcast is basically a periodical digital…

Social media is dynamic and the paradigm keeps shifting. These days, social media and digital marketing are almost interchangeable. However, social media has made certain strides with the changing dynamics as well as additional platforms. The changes in social media have been a huge influence on how business people approach social media marketing. It also dictates how marketers are able to reach potential customers. It is therefore imperative that marketers stay a step ahead of…

The trends in Online Marketing run like wildfire, so if we are not constantly recycling, we will lose the train. Thus, we must closely follow the new preferences of consumers, technological developments and never forget the behavior and preferences of the user, which will be what marks the way forward. So, in this article, we want to tell you about the main trends that are expected to dye Online Marketing throughout this year 2019. And…