In the current age where a majority of brand-related conversations take place on the web, performing detailed social media analysis is the key to learning critical information about your audience. For instance, using a powerful social media analytics platform such as NetBase Quid gives you deep insights about the likes and dislikes of your target market. But it doesn’t stop there. It also provides you with information about their desires and ideas about new offerings…

A social media audit is the evaluation of your presence as you appear to the public on different networks. You can have this type of analysis performed for Facebook, Twitter, LinkedIn, Pinterest, Instagram or any platform that you would find useful for your business. A social media audit can answer these questions: 1. Is this profile retaining your current customers? After gathering social media audit data, you will want to pay attention to how many…