When talking about web positioning we can differentiate between two main branches: On-Page SEO and Off-page SEO. The first is the SEO that we do ourselves in our page caring for make a good study of keywords, define titles and descriptions, write optimized content, etc. In the second case it is the popular link building, get links from other pages to increase the authority of ours and enhance our SEO strategy.
Many times get links is complicated and naturally take too long to get, which is why we can consider that the On-Page SEO is the easiest part, or at least, that you can carry out without relying on others. Of course, a good internal SEO of your site is essential and must be the foundation of your SEO strategy.
How to optimize a page for SEO
What are those elements that cannot miss in a well optimized page? Here are six factors of On page SEO positioning for proper optimization of your content:
Title: The title or H1 tag is one of the most important elements for SEO because you tell to Google that subject are dealing with. Be sure to include the keyword that interests you and the further to the left better.
URL: Make sure the URL of your page is friendly and understandable by search engines, without strange characters. Enter your key word and try the URL is not excessively long although it is not essential, naturally first and foremost.
Content: The content is the king but more than a certain extension, minimum 300 words of course, make sure it is a quality text and useful for the user. Use your keyword but also synonyms and related terms to help Google better understand the text that you want to position.
Images: Often these are the big ones forgotten at the time of optimizing a page. You can include the keyword in the title or synonym; remember to do like a link, separating hyphenated words. However, Google does not read images so you should not forget to complete the “Alt” description of the image. A brief descriptive text where you can also use the keyword or synonym.
Internal links: We care a lot about backlinks or external links that we receive but link pages internally is also very important. In addition to putting your content in context with similar topics on your blog that will help Google better understand your content can also guide the user towards other interest pages, increasing the time spent on the site.
Upload speed: Finally and closely related to the user experience Google wants your web go like lightning. Make sure that your web page or blog loads quickly since the users leave sites that are slow to load.