Today, when we get into a web page, we see a message that very few people read and we always end up accepting, to continue browsing quietly. Well, those messages that we all accept, are much more important than you think. So let’s explain in a simple way what they are and why they have started to be used by almost all the Internet pages and how you can include it in yours.
To understand this new trend, we must first explain the strategy that Google follows in terms of the information we offer on the pages.
Google since its inception has always had as its main objective to offer quality content and in the fastest possible way. All the updates of its algorithm have been focused on making the search results more precise and more reliable (it has pursued practices of link farms, pages that duplicated content and has always favored those pages that offered original and well-structured information).
Now the time has come to review the quality of the author, the veracity of his identity and, the respect of the website to the current policies of treatment of personal data of users.
Here we explain briefly what each one consists of:
- The Legal Notice exposes all the legal information of the company and the conditions of use of the website.
- The Cookies Policy explains the operation of the cookies that the website uses during the user’s navigation through its page and the reason for each of them.
With this, you have to have three different sections on the website, each one explaining its function exclusively. With this, the configuration of the texts and their use on the website of these three pages are as follows:
How does the privacy and cookies policy affect my SEO positioning?