In the current age where a majority of brand-related conversations take place on the web, performing detailed social media analysis is the key to learning critical information about your audience.
For instance, using a powerful social media analytics platform such as NetBase Quid gives you deep insights about the likes and dislikes of your target market. But it doesn’t stop there. It also provides you with information about their desires and ideas about new offerings from your industry.
If you have never performed social media analysis beforehand, it can seem tricky to pull off this feat. But if you know what you are doing, it is similar to a walk in the park.
To help you through the process of performing detailed analysis, here is an overview on how to go about this procedure.
Use your Brand Attributes
While modern social media analytics can source data from practically every major social media platform, they still need your brand information to relate online conversations with you or your organization.
This is why, setting up your brand attributes is a highly crucial step. But you shouldn’t stop at your brand name itself. Adding other information such as trademarks, alternative names, and mentions of designated platforms should also be on your agenda while using an analysis tool. This helps your selected system fetch large-scale yet accurate information for you and prevents any blindspots in the process.
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Outline Your Goals
Platforms such as NetBase Quid make it quick and painless to get a vast amount of information. But in order to make the most out of that data, you need to be clear about your own goals.
Are you finding that information to augment your audience outreach? Do you need those details to see what your target market wants from your industry? Is your social media analysis inclined towards learning what your customers feel about your brand? Having clear answers to these questions helps you sort and utilize your data for optimal benefits.
Learn About Crucial Details
Modern analytics platforms are designed to be robust and intuitive in their usage, so you could have critical information at a glance instead of waiting for days to assess it. While performing an analysis of your social media, make sure that you make the most out of this feature.
By tapping into data visualization, audience segmentation, and behavioral analysis, you can see exactly what types of results your ethical monitoring activity returns to you. This helps you make your way through the required information in an easier manner, and lets you utilize the data in a way that benefits you the most.
Don’t Forget Regular Updates
Whether you are managing your personal brand or a professional organization, having frequent updates, product launches, or content distribution may be a part of your regular activities.
In order to make sure that you are not just name searching for your brand, don’t forget to add the information about these updates to your tracking tool. This ensures that your social media analysis solution operates according to your brand’s updated outlook, and you don’t miss out on critical conversations about new offerings.
Have an Industry-wide Outreach
In a competitive environment, simply focusing on your own offerings is not enough. You need to also be aware of what your competition is up to at all times, and how your target audience is reacting to their activities.
A modern social media analytics platform makes it easier for you to perform highly detailed competitor analysis, which ensures that you are able to stay on top of your sector’s activities. As a result, you are able to make your decisions through a broader lens, where they end up benefiting you in the long run.