Social Media goals and SEO Strategy
Work the Meta description is one of the first things you can do to improve the organic positioning (SEO) of your web site. The funny thing is that the major search engines no longer give great value this factor in their algorithms, and even so still being important in a strategy of positioning. If you do not know what are Meta descriptions should know and optimize them as soon as possible. What is the meta…
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A lot of people are trying to get involved in pay per click, or PPC. However, they often quickly find that it is too complex for them to handle, or at least not without making it a full time job. As a result, it is generally better to enlist the services of a professional PPC management company to make sure you do things right. In so doing, you will make sure that your conversion rates…
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Using the services of a public relations agency is still paramount for the success of a business. Digital marketing did take over the world but what does digital public relations actually mean? This is one thing that few people actually know. According to professional Jonathan Disegi, digital public relations is basically connected to the following wider domains. Search Engine Optimization This is the part of digital public relations that few people know about. Search engines…
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If you are conducting a campaign of online marketing to get traffic to your website and generate conversations it is essential that you are measuring and analyzing everything that happens. With Google Analytics you can easily control what traffic sources are best result is giving to you. If you have previously worked with Google Analytics you will be familiar with terms such as referral traffic, direct traffic, organic traffic, social networking … these are just…
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When talking about web positioning we can differentiate between two main branches: On-Page SEO and Off-page SEO. The first is the SEO that we do ourselves in our page caring for make a good study of keywords, define titles and descriptions, write optimized content, etc. In the second case it is the popular link building, get links from other pages to increase the authority of ours and enhance our SEO strategy. Many times get links…
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Within the SEO links play a key role in positioning your website in the top results of Google. In the same way that are important to appear early, it may also be the reason that Google decides to penalize us and take us to the bottom of search engine where we cannot find anyone. Why? This can cause to have a very artificial links profile or have a good number of acquaintances such as toxic…
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Are you investing money in online marketing but do not know if it really gives you results? If that’s the case, you need to start regularly measure the effectiveness of your actions. The measurement should comply with the objectives of the company. Since there are no two equal brands, it is very probable that neither there are two identical analysis methods. What is clear is that the analysis: It should be done regularly and systematically….
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If you are investing time and resources in creating content, you sure want to know that the effort is worthwhile. The benefits of content marketing are clear, but it is convenient to specify them in numbers indicating whether you are getting closer to your goals. But, how can you know if your contents are producing results? The measurement of content marketing must be in relation to the objectives of the company. If you did not…
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The world of SEO is very large and that causes that there is only one type of SEO. In fact, up to 3 different types of SEO are recognized today: Black Hat SEO, Gray Hat SEO and White Hat SEO. What does this concept mean? What is the difference between them? What are the advantages and disadvantages of each? Right now we explain it. White Hat SEO These SEO are the most traditional, less risky…
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The SEO is very fashionable and all kinds of companies and freelances have been launched to use it to increase their web traffic. And, although this is good news, the bad news is that a lot of people do all kinds of actions that penalize them to Google. What is causing a Google penalty? How can we avoid a penalty in SEO? We told you below about the errors that should be avoided. Never write…
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